Given the turbulence of 2020, it appears virtually inconceivable to precisely predict what can be coming subsequent for the digital advertising sector within the 12 months forward.
However whereas a lot of the variation of the final 12 months happened in response to the pandemic, it revealed a brand new set of shopper tendencies and course of shifts, which is able to probably now develop into extra prevalent and play a bigger position in how we join, talk, and certainly, market in 2021.
That is the idea of those predictions from Liana Technologies, which seemed on the massive shifts popping out of COVID-19 and positioned them into the context of how they’re going to affect the long run. And undoubtedly, you’d count on many o these tendencies to carry – with elevated video consumption, influencer advertising, hybrid occasions and extra.
It will actually get you pondering – try the predictions within the infographic under.
A model of this submit was first printed on the Digital Information World blog.
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