Marketing
Wednesday January 13, 2021 By David Quintanilla
100+ Social Media Acronyms & Abbreviations for Marketers (Cheat Sheets)


Actual speak: With all of the social media acronyms getting used proper now, it may be laborious to know what’s happening. For anybody not within the know, they’re mainly a distinct language.

But when your model is utilizing social media for business, correctly utilizing social media acronyms and social media abbreviations is perhaps a part of an efficient social technique. The truth is, it’s one of many many social media trends your model will need to perceive.

So don’t fear in case you thought YOLO was a frozen dessert. Or GOAT was actually, nicely, only a goat.

That can assist you crack the social media acronym code, we’ve collected the highest social media acronyms, initialisms, and abbreviations each marketer ought to know. They’re damaged into 5 classes:

  • Community particular abbreviations
  • Enterprise particular social media acronyms and abbreviations
  • Technical acronyms and abbreviations used on social media
  • Gen Z social media acronyms and abbreviations
  • Social media acronyms for feelings

Okay — it’s time to stage up your social vocabulary RN (proper now).

Network specific abbreviations

FB: Facebook
G+: Google +
IG: Instagram
LI: LinkedIn
TW: Twitter
YT: YouTube

DM: Direct Message

This is a private form of communication, seen only between the sender and the recipient. On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message.

MT: Modified Tweet

Tweets that begin with MT indicate that the Tweeter has edited the content they’re retweeting for brevity or other reasons. This is also called a Quote Tweet.

PM: Private Message

Private messages are the same as direct messages. If someone asks you to PM them, they’re essentially asking to move a public conversation into the private realm.

PRT: Partial Retweet

This is very similar to a RT, but is used to show that you’re only quoting part of what the other Twitter user said originally. Maybe you’re condensing to save space for your own commentary, for example.

RT: Retweet

Instead of hitting the retweet button, or retweeting with a comment, some Twitter users repost a tweet and use “RT” plus the user’s handle for attribution.

Popular social media acronyms and abbreviations

social media acronyms

AFAIK: As Far As I Know

Used when sharing facts or stating something that you believe to be true, but typing AFAIK shows that you aren’t completely sure. You’re not certain and aren’t an expert, after all.

AFAIK, people aren’t introverts by birth. So, fellow introverts of reddit, what event/chain of events led you to become who you are right now? from AskReddit

AMA: Ask Me Something

AMAs are social question-and-answer classes. Firms, influencers and model representatives would possibly host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream.

BRB: Be Proper Again

This is among the authentic social media abbreviations, first used in the late 1980s or early 1990s. It’s from the chat discussion board period, however finds its means again on social when the fitting event requires it.

BTS: Behind the Scenes

Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. This abbreviation is used to supply followers a behind-the-scenes take a look at your model.

BTW: By The Method

This social media acronym is used so as to add further data, go on a tangent, or throw some shade.

CMV: Change My View

You’re sharing an opinion, however are conscious that your opinion is perhaps flawed. You’re open to having a civil dialog. The truth is, there’s an entire subreddit devoted to CMV discussions.

DYK: Did You Know

Do you know the DYK abbreviation is a good way to share a enjoyable truth along with your social media viewers? Write in your social media caption or embody it as a hashtag.

ELI5: Clarify It To Me Like I’m 5

This social media abbreviation is in style on Reddit, and is a method to introduce that you simply’re explaining one thing complicated in a easy means.

ELI5: Why does it feel colder inside in the winter even though the thermostat says the temperature is the same? from explainlikeimfive

FBF: Flashback Friday

A method to throw it again to the previous on a Friday.

FOMO: Worry Of Lacking Out

If you happen to haven’t heard of FOMO, you’ve been lacking out. This social-bred phobia expresses the anxiousness of absence. For the homebodies there’s the antonym acronym JOMO, which suggests Pleasure of Lacking Out.

Cake FOMO is actual, which is why we suggest ordering the entire cake. Verify to see which complete truffles come in several sizes, excellent for any event. 😉

Posted by The Cheesecake Factory on Thursday, December 3, 2020

FTW: For The Win

A typically honest, typically sarcastic, typically full-of-genuine-excitement acclamation. (And on the opposite facet of the coin, FTL means for the loss.)

FWIW: For What It’s Value

This social media acronym is often used to specific one’s opinion, however in a means that isn’t impolite or overbearing. It reveals you’re not deliberately attempting to name somebody out in the event that they share one thing you don’t suppose is right. You’ll most frequently discover this on Twitter or message boards.

FYI: For Your Data

This social media acronym is an informative abbreviation, typically delivered with a touch of sass.

H/T: Hat Tip

Generally simply HT, a hat tip is a digital nod that credit an authentic supply for intel or a picture. It could additionally stand for heard by means of.

ICYMI: In Case You Missed It

A method to spotlight content material or information which may have been missed within the eternal blitz that’s social media.

IMO/IMHO: In My Opinion / In My Humble Opinion

A disclaimer that somebody is sharing their opinion, not info, about one thing. Opinions are divided on whether or not the H stands for humble or sincere.

Tesla’s stock price is too high IMO from wallstreetbets

IRL: In Actual Life

IRL is used to differentiate when one thing occurs in actuality, not on social media, in video games or wherever else on the web.

LMK: Let Me Know

When somebody makes use of this social media abbreviation, they’re ready for suggestions or data.

Made my first house moc today! It’s a beach house, lmk what you think from lego

NBD: No Huge Deal

Usually used as a humble brag for one thing that’s truly an enormous deal for the author of the social submit.

NBD! just picked up a scott foil 20(2021). delayed due to the pandemic so the maiden ride will be on a trainer. from bicycling

NSFW: Not Secure For Work

This one is actually not protected for work. Assume twice earlier than utilizing it — and sharing any NSFW content material — on a company account.

OC: Authentic Content material

One other means of displaying that you’re sharing your personal content material, not another person’s concepts or phrases. Mainly the other of RT. For instance, sharing a photograph over Twitter that you simply took can be OC. Sharing another person’s photograph wouldn’t.

WFH: Working From Residence

In all probability the social media acronym of 2020. Usually utilized in on-line chats with colleagues, however this may be helpful for social media as nicely.

SMH: Shaking My Head

For the occasions when it’s mandatory individuals know that you simply’re unimpressed or incredulous, and fairly presumably, actually shaking your head behind that display.

TBH: To Be Trustworthy

Very similar to IMO, this social media abbreviation is used as a humble flex, to share an opinion or present you agree or disagree with one thing.

Truthful sufficient tbh

Posted by Cosmopolitan UK on Tuesday, December 1, 2020

TBT: Throwback Thursday

Like FBF, that is one other social media-designated day of nostalgia.

#tbt I’m one fortunate man 😍

Posted by Joe Montana on Thursday, November 19, 2020

TFTF: Thanks For The Observe

Twitter slang. This social media abbreviation is a method to work together in a constructive means with somebody who just lately began following you on social.

TFW: That Feeling When

Precedes an usually relatable expertise, and is normally accompanied by a meme.

TGIF: Thank God It’s Friday

As a result of all people’s working for the weekend.

TL;DR: Too Lengthy; Didn’t Learn

Normally used to supply a pithy abstract on one thing too prolonged for Web consideration spans. Or it’s the abstract typed out earlier than or after the lengthy clarification, type of just like the Coles Notes model of a social media caption.

TLDR: I went out for a 100 miler and earned 65 TRAIL miles with a PR for time on my toes! 🏃🏼‍♀️💪🏼 My motto for 2020…

Posted by Stephanie Stonebraker on Sunday, December 6, 2020

WBW: Wayback Wednesday

Wayback Wednesday takes a visit down reminiscence lane on hump day.

WCW: Lady Crush Wednesday

A day of the week to rejoice a self-identifying girl, normally on Instagram, for no matter cause! (There’s additionally MCM: Man Crush Monday.) WCW can be utilized in a caption or as a hashtag.

Enterprise particular social media acronyms

social media acronyms

B2B: Enterprise To Enterprise

Shorthand for a corporation with business-facing priorities.

B2C: Enterprise To Shopper

Describes an organization that gives services or products on to prospects.

CMGR: Group Supervisor

Group managers domesticate a model’s relationships on social media. To not be confused with social media managers, neighborhood managers have interaction and nurture the corporate’s neighborhood.

CTA: Name To Motion

A call-to-action is a verbal, written, or visible immediate. It presents individuals a directive on what to do subsequent, whether or not that’s “Enroll,” “Subscribe,” or “Name us immediately.”

Useful resource: Here’s how to write an effective CTA.

EOD: Finish Of Day

Normally to indicate a deadline. For instance, “Please get this report again to me by EOD Monday.”

EM – Electronic mail Me

There’s no must schedule one other Zoom assembly. This may be discovered in writing.

ETA: Estimated Time Of Arrival

The abbreviation used when guessing when a deliverable is due. For instance, “What’s the ETA on that article we’re ready on?”

F2F: Face To Face

Not precisely used lots throughout the pandemic, however this abbreviation is used when wanting to rearrange an in-person assembly. For instance, “Fairly than one other Zoom assembly, let’s schedule one thing F2F.”

IAM: In a Assembly

An abbreviation to indicate that now shouldn’t be the best time for a cellphone name or an countless barrage of textual content messages. You’re busy, and really in all probability with a consumer.

KPI: Key Efficiency Indicator

A key efficiency indicator is a broad measurement that tracks how successfully an organization is carrying out its targets.

Useful resource: These are the KPIs to track in order to measure your brand’s success.

MoM: Month Over Month

Used to indicate progress or quantitative modifications occurring every 4 weeks. Generally used for modifications in income, energetic customers, web page views or signal ups. There’s additionally YoY: 12 months over 12 months. This measures the identical quantitative metrics, however evaluating knowledge over 12 months as an alternative of 4 weeks.

Out of Workplace

Normally included in an automatic e-mail, scheduled to be despatched when somebody is aware of they are going to be away from the workplace on vacation, travelling for work, or in an prolonged workshop. For instance, “I’ll attempt to get again to you by Monday as I will likely be OOO for the following three days on trip.”

P/E: Value to Earnings

A ratio or metric usually utilized by traders and enterprise analysts to find out the worth of an organization.

ROI: Return On Funding

ROI measures how a lot revenue is delivered for given company initiatives. ROI is among the most typical methods companies assess the success of campaigns and ventures.

Useful resource: Learn how to track and improve your social media ROI.

SEM: Search Engine Advertising

Search engine advertising and marketing is a technique of promoting on the Web. It includes buying adverts on search engines like google and yahoo to extend web site visitors.

search engine marketing: Search Engine Optimization

SEO goals to enhance natural search engine outcomes and enhance the visibility of content material on the net.

Useful resource: Does social media impact SEO? We let you know here.

SERP: Search Engine Outcomes Web page

These are the paid and natural web page outcomes which might be displayed by a search engine after a consumer performs a search.

SMART: Particular, Measurable, Attainable, Related, Well timed

A standard enterprise acronym utilized in goal-setting. It reminds the individual setting the targets to create ones that may be tracked and truly achieved.

Useful resource: Here’s how to set SMART goals to arrange your model for social media success.

SMB: Small and Midsize Companies

Small companies are companies with lower than 50 workers. Midsize (or medium-sized) companies sometimes have lower than 250. In addition they are typically known as small and midsize enterprises (SMEs).

Useful resource: Is your model a small enterprise? Here are some tips to help you with your social media strategy.

SMP: Social Media Platform

A social media abbreviation that’s typically used to check with a specific social community.

SMM: Social Media Advertising

The follow of accelerating model consciousness and consideration on social media, with the target of constructing relationships and producing leads.

SMO: Social Media Optimization

Social media optimization ensures using the suitable platforms for model advertising and marketing. It’s similar to SMM.

SoLoMo: Social, Native, Cellular

Social, native, cellular describes the convergence of cellular and regionally focused social media advertising and marketing that’s grown in reputation because of geo-location know-how.

SRP: Social Relationship Platform

An SRP is a centralized platform that makes use of enterprise-grade know-how to permit firms to publish on a number of social media websites, in addition to monitor, reasonable, and analyze.

Useful resource: If you happen to’re on the lookout for an instance of an SRP, look no additional. Hootsuite is a social relationship platform and right here’s learn how to use it.

TOS: Phrases Of Service

Phrases of service are the authorized guidelines customers comply with comply with to make use of a social platform.

UGC: Consumer-Generated Content material

Consumer-generated content material refers to any content material, together with posts, pictures, or movies, created by customers of a platform slightly than a model.

WOM: Phrase Of Mouth

Phrase-of-mouth advertising and marketing refers back to the viral passing of brand name dialog on-line by means of the energetic encouragement of an organization.

Technical acronyms used on social media

social media acronyms

API: Software Programming Interface

An API is a set of instruments, definitions, and protocols that enables software program builders to backend one system with one other. As an illustration, Google Maps has APIs accessible for net browser and app integration in order that totally different firms can combine map know-how.

CMS: Content material Administration System

A content material administration system is a platform that hosts the creation and administration of digital content material. Well-liked content material administration programs embody WordPress, Joomla, and Drupal.

CPC: Value Per Click on

Also called ppc (PPC), this abbreviation refers back to the worth an advertiser pays for every click on earned on a marketing campaign.

CR: Conversion Fee

The conversion fee measures the proportion of people that have taken an motion in your marketing campaign resembling views, registrations, downloads, purchases. Conversions are a key metric on the subject of calculating ROI.

CRO: Conversion Fee Optimization

Measures taken to enhance conversions.

CTR: Click on-By means of Fee

A click-through fee represents the proportion of people that click on on a hyperlink after being offered with the choice.

CX: Buyer Expertise

Buyer expertise refers back to the relationship a buyer has with an organization by means of numerous interactions and touchpoints. Mapping out the shopper journey is an efficient means to make sure a buyer could have a superb expertise along with your firm.

ESP: Electronic mail Service Supplier

In easy phrases, an ESP is a third-party firm that gives e-mail providers, resembling publication deployment or advertising and marketing campaigns. Well-liked firms embody MailChimp, Fixed Contact, and Drip.

FTP: File Transport Protocol

A means of transferring recordsdata or copying recordsdata between computer systems. Usually used for file switch between a server on a community and a consumer’s laptop. This is among the best methods of transferring recordsdata — and likewise the oldest, because it was going down within the pre-internet period.

GA: Google Analytics

Google Analytics is an analytics platform for web sites. It permits entrepreneurs to trace web site guests, referrals, bounce charges, and extra.

Useful resource: We tell you how to set up Google Analytics and use it to track your brand’s social media success.

IM: Instantaneous Messaging

Sending a typed message to another person’s laptop instantly. For instance, you possibly can ship an IM over Slack, Google’s Hangout Conversations or Skype chat.

OS: Working System

The software program that runs a pc, pill or smartphone. For instance, if you get a notification in your iPhone to replace to 14.3, you’re updating the OS that runs your cellphone.

PV: Web page Views

Web page views is a tally of what number of guests have landed on a given net web page. Total web page views stats usually tracked alongside distinctive web page views.

RSS: Wealthy Website Abstract

RSS, typically referred to as Actually Easy Syndication, is a format for syndicating net content material. (Which means content material from one web site is made accessible for an additional web site.) Podcasts, blogs, and publishers depend on RSS feeds to share their content material with a large viewers.

Useful resource: Take a look at the Hootsuite Syndicator.

Saas: Software program As A Service

Software program as a service refers to cloud-based functions which might be accessible to prospects over the Web. It’s typically also called “on-demand software program” or software program plus providers.” Examples embody e-mail and calendar apps, and Hootsuite.

SOV: Share Of Voice

Share of voice measures the quantity of publicity an organization owns in comparison with its opponents. Social share of voice, alternatively, measures model publicity primarily based on social dialog about an organization.

UI: Consumer Interface

The visible a part of a system that’s been designed for finish customers. Mainly, it’s the place people and machines meet.

URL: Uniform Useful resource Locator

A URL is the worldwide net handle of an internet site or web page.

UV: Distinctive Views

Distinctive views is the variety of particular person viewers of a web page, video, or picture. For instance, if a single consumer reads a narrative on an internet site 10 occasions, it’ll register as 10 web page views and one distinctive view.

UX: Consumer Expertise

In digital design, consumer expertise examines how successfully individuals interface with programs resembling web sites or functions. Good UX goals to know customers’ values, wants, skills, and limitations.

VPN: Digital Personal Community

A non-public community that provides the consumer anonymity when utilizing the web by providing an encrypted connection, versus being on a public community. A VPN is perhaps used to guard the consumer from hackers or spy ware.

Gen-Z social media acronyms

With the ability to join with Gen Zers on social media issues. This technology has a spending power of over $143 billion in the USA, value individualism, and put their money where their values are. So, how do you market to them?

Generally, to try this, you’ve bought to talk their language. Listed here are the social media abbreviations Gen Z is utilizing proper now.

social media acronyms

411: Data

If you happen to’ve bought the 411, you realize what’s up.

AF: As F–––

An addition for emphasis, i.e. I’m hungry AF.

AFK: Away From Keyboard

Used to let others know there is perhaps a little bit of a delay in replying to their message as a result of, nicely, you aren’t at your keyboard proper now or are at the moment offline.

BAE: Earlier than Anybody Else

Affectionate time period for somebody’s boyfriend, girlfriend, or crush.

BC: As a result of

‘Trigger BC is simply simpler.

BFF: Greatest Pals Perpetually

An acronym that reveals somebody is a very, actually shut good friend. Like, the perfect.

FFS: For F–––‘s Sake

Simply complete exasperation.

FML: F––– My Life

Usually used earlier than or after an unlucky anecdote.

FWIW: For What It’s Value

A method to chip in a single’s two cents.

GOAT: Best Of All Time

This social media acronym acknowledges the easiest of their subject. Not everybody will get to be a GOAT. For instance, Simone Biles is the gymnastics GOAT.

HMU: Hit Me Up

Name me, get in contact, slide into my DMs, and many others.

IDK: I Don’t Know

If you happen to don’t know what this implies, IDK how that will help you.

ILY: I Love You

Generally additionally written as ILU. Additionally acceptable are hearts and blow-kiss emojis.

ISO: In Search Of

Usually utilized in boards and teams the place issues are solicited, offered, or exchanged.

JK: Simply Kidding

A useful add-on for when the joke’s not apparent.

JTM: Simply the Messenger

Shorthand to point that you simply’re not the supply of the information you’re sharing. Usually utilized in teams and message boards.

KK: Okay

A means of claiming, “cool” or “all good” or “I bought it.” However if you kind KK, you’re displaying that you simply’re chill about that call. You’re informal.

LOL: Laughing Out Loud

As a result of we are able to’t hear your laughter on the Web.

LMAO: Laughing My A–– Off

For when laughing usually doesn’t lower it. Or when one thing is actually humorous.

MRW: My Response When

A social media acronym that’s most frequently paired with a picture or GIF to indicate the way you’re feeling about one thing.

Kids March GIF - Find & Share on GIPHY

NVM: Nevermind

Simply, overlook about it.

NYT: Identify Your Commerce

Utilized in teams and boards the place exchanges are made. Has misled many to imagine The New York Occasions is in very excessive demand.

Obvs: Clearly

Obvs goes with out saying.

OH: Overheard

Precedes a direct quote or paraphrase picked up from eavesdropping.

OMG: Oh My God

Or “Oh My Goodness” additionally works.

OMW: On My Method

Means somebody is coming IRL.

Pls: Please

Please, sans vowels.

PSA: Public Service Announcement

A method to broadcast a message thought of precious to most people.

RN: Proper Now

An actual-time temper, i.e. “So hungry RN.” You can even ask somebody WYD RN? (Translation: What are you doing proper now?)

ROFL: Rolling On The Ground Laughing

A full diploma above LMAO.

SRSLY: Severely

For critical incredulity.

TIL: As we speak I Discovered

A gap for sharing a brand new bit of information, derived from a Reddit discussion board of the identical title.

TIL: The critters most commonly referred to as daddy longlegs spiders are not spiders. They are Opiliones and also known as harvestmen. They are also arachnids, but are more closely related to scorpions . Hence, they don’t produce venom or silk and don’t have fangs either,and are completely harmless from todayilearned

TMI: Too A lot Data

Used earlier than offering an excessive amount of data (i.e. “this can be TMI, however…”). Or to inform somebody they’ve: “That’s gross! TMI!”

TTKU: Attempt To Hold Up

Usually utilized in a sassy method to name somebody out after they’re not fairly quick sufficient to know a joke or a truth.

TY: Thank You

Or thx.

WBU: What About You

“I’m doing nice, WBU?”

WDYM: What Do You Imply

An abbreviation to indicate you don’t completely get what’s happening proper now. You want somebody to make clear for you.

WTF: What The F–––

Severely, WTF.

YOLO: You Solely Dwell As soon as

Only some years in the past, YOLO was used lots to indicate that you simply’re residing your finest life. Now, in true Gen Z type, it’s principally utilized in an ironic means.

YW: You’re Welcome

Don’t point out it, utilizing solely as many letters as mandatory.

The social media managers on the market know that social media acronyms is mainly one other language. (Particularly if you add in all these social media definitions you might want to know too!)

However it isn’t one which’s laborious to grasp. The truth is, you possibly can contemplate this checklist your English-to-social media abbreviation cheat sheet. Bookmarked alongside our Social Media Dictionary, you’ll be fluent very quickly.

DYK Hootsuite makes SMM simpler and faster? Schedule, compose, and publish posts to FB, IG, LI, TW, and YT all from one dashboard. Srsly! Attempt it free rn.

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