Marketing
Wednesday January 27, 2021 By David Quintanilla
100+ Social Media Demographics that Matter to Marketers in 2021


There are many advantages when social media entrepreneurs perceive social media demographics.

When you might have a transparent concept of the totally different audiences utilizing every platform — and the potential viewers every platform can attain — you may:

Merely, the most effective social media entrepreneurs know the place their viewers is energetic on-line. And that helps manufacturers select the suitable social platforms.

In spite of everything, what number of males prowl Pinterest boards for energy drill DIYs? What are the possibilities Snapchatters are occupied with retirement? May LinkedIn members be lured by online game adverts?

(Okay, perhaps some.)

However actually, the one method to decide on the suitable platform on your model is by having a look deeper at social media demographics. That’s why we’re breaking down key demographics for the entire main social media websites on the market.

Hold studying to study extra.

General social media demographics

Here are a few general social media demographic points you should know to help your brand find success:

#1: In October 2020, the number of social media users worldwide passed the 4 billion mark.

#2: A user spends an average of 2 hours and 29 hours on social media each day.
Globally, web customers are spending greater than 33% of their web time on social media.
Daily time spent with media and devices
Supply: Digital 2020

#3: Put one other method, social media users are spending about 15% of their waking life on a social platform.

#4: Users in the Philippines are spending the most time on social media: 3 hours and 53 minutes.
daily time spent using social media
Supply: Digital 2020

#5: 99% of all social media users are accessing platforms via their mobile devices, at least at some point.
social media use around the world
Supply: We Are Social

#6: 55% of all global social media users are male.
There’s a digital gender hole. Social media demographics present the best gender divide is in southern Asia, the place solely 24% of social media customers are feminine.
share of social media users by gender
Supply: Digital 2020

#7: Facebook continues to be the most popular social media platform among global users.
And nearly all of its customers are ages 18 to 34.
Facebook world's most used social platform
Supply: Digital 2020

#8: >180 million more people used social media between July and September, 2020 compared to April, May and June, 2020.
That’s a rise of about 2 million new customers per day.

Fb demographics

Fb has big potential for social media entrepreneurs, so Facebook stats and Fb social demographics matter.

Together with being one of many oldest social media platforms on the market — in web years, after all — Fb additionally continues to be the hottest. Its day by day energetic person base far exceeds the second-most used social media platform, YouTube.

Basic Fb demographics

Fb age and gender statistics

Fb geography statistics

Facebook geography statistics

Supply: Statista

Gadgets

Learn extra: Listed here are even more interesting Facebook demographics to assist your model with its social media technique.

Instagram demographics

Instagram has additionally established itself as essential social media device for entrepreneurs. Realizing social media demographics for this common photo-sharing app will assist focus your Instagram marketing strategy.

Basic Instagram demographics

Instagram advertising audience overview

Supply: Digital 2020

number of Instagram users worldwide 2016-2023
Supply: Statista

Instagram age and gender demographics

Instagram geography demographics

Instagram geography demographics

Supply: Statista

Instagram demographics by training

Learn extra: If your small business depends closely on Instagram, try this post for 44 essential Instagram stats.

Twitter demographics

Twitter is presently the 13th most-popular social media platform on the earth. Whereas its attain may not be the identical as Fb or Instagram, there are many alternatives for manufacturers to have interaction with customers on Twitter.

Listed here are key Twitter demographics that social media entrepreneurs ought to take into account when constructing out their Twitter marketing strategy.

Basic Twitter demographics

Twitter demographics by number of Tweets per month

Supply: Hootsuite

Twitter age and gender demographics

Twitter age and gender demographics

Supply: Statista

Twitter advertising audience overview

Supply: Digital 2020

Twitter geography stats

Twitter demographics by earnings and training

Learn extra: Discover more informative Twitter statistics to assist drive your model’s social media advertising technique.

Snapchat demographics

Snapchat launched in 2011, and since then, it’s turn into an extremely common social media platform for American youngsters. Manufacturers making an attempt to succeed in Gen Z ought to take into account Snapchat as part of their marketing strategy — and take these Snapchat demographics into consideration when crafting their social technique.

Basic Snapchat demographics

Age and gender

Profile of Snapchat's advertising audience

Supply: Digital 2020

Snapchat geography stats

Snapchat geography stats

Supply: Statista

Snapchat demographics by training

YouTube demographics

Because the second most-used social media platform in the world, YouTube ought to be on social media managers’ radars. And to create an efficient YouTube marketing strategy, you have to know a number of important YouTube demographic stats.

Basic YouTube demographics

YouTube age and gender demographics

YouTube age and gender demographics

Supply: Statista

YouTube geography stats

YouTube audience geography statistics

Supply: Alexa

Gadgets

YouTube demographics by earnings and training

Learn extra: Find even more YouTube statistics to help guide your YouTube marketing strategy here.

LinkedIn demographics

LinkedIn is the number-one website for employers to attach with potential staff and vice versa.

It’s additionally a novel platform for entrepreneurs to succeed in some of the prosperous and educated person bases on social media. In the event you’re utilizing LinkedIn for business, ensure you’re accustomed to these LinkedIn demographics.

Basic LinkedIn demographics

Age and gender

LinkedIn geography demographics

LinkedIn geography demographics

Supply: LinkedIn

LinkedIn geography stats

Supply: Statista

Gadgets

LinkedIn demographics by earnings and training

Learn extra: To get a fair higher concept of social media demographics for this platform, try the top LinkedIn demographics that matter to social media marketers.

Pinterest demographics

This image-sharing social platform launched in 2010, nicely earlier than platforms like Snapchat and TikTok. Eleven years later, it’s nonetheless the fifteenth most-popular social platform on the earth, forward of platforms together with Twitter.

In case your brand is using Pinterest for business, carry on high of those Pinterest demographics to leverage your model’s social technique.

Basic Pinterest demographics

General Pinterest demographics

Supply: Statista

Pinterest age and gender demographics

Pinterest geography demographics

Pinterest geography demographics

Supply: Statista

Pinterest demographics by earnings and training

Learn extra: These interesting Pinterest demographic stats can help guide your brand’s Pinterest marketing strategy.

TikTok demographics

TikTok bought actually large, actually quick. And any model making an attempt to succeed in youngsters ought to take into account including TikTok into their social media marketing strategy.

Whereas the platform isn’t for each model, understanding primary TikTok demographics may also help your small business perceive whether or not this platform is for you.

Basic TikTok demographics

TikTok age and gender demographics

TikTok age and gender demographics

Sources: Statista

7 in 10 American teens use TikTok

Supply: Statista

TikTok geography stats

Bear in mind: figuring out social media demographics for every platform is only one a part of designing an efficient social advertising technique.

Creating an efficient technique will be achieved in just eight easy steps. And, after all, figuring out social media demographics is one in every of them!

Now that you just’ve bought the demographic stats you have to plan your social media technique, use Hootsuite to construct and goal an viewers of loyal followers. Strive it free at present.

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