Marketing
Tuesday April 13, 2021 By David Quintanilla
140+ Social Media Statistics that Matter to Marketers in 2021


We’ve bought the newest social media statistics to tell your social marketing strategy. Understanding which approach the winds are blowing on the world’s greatest (and/or trendiest) social platforms is vital to reaching your viewers effectively.

These numbers provides you with:

  • The newest updates on development, demographics, and benchmarks;
  • Insights on how individuals behave, and what they need, on every platform;
  • Actionable takeaways that may assist you to join together with your viewers.

A notice on sources: We’ve collected these stats from third-party surveys, whitepapers and experiences from the platforms themselves. Desirous about digging deeper? Begin with Hootsuite’s Global State of Digital 2021 (together with Simon Kemp’s overview).

General social media statistics

Social media adoption surged in 2020

mobile, internet and social media use globally

Supply: Global State of Digital 2021

  • The nations that added the most social media users in 2020 had been: China (+110 million), India (+78 million), the Philippines (+16 million) and Mexico (+11 million)
    • Brazil, Indonesia and the USA noticed 10 million new social customers every
  • Regionally, social media saturation varies:
    • North America (74%) and Western/Northern Europe (79%) have the highest social media saturation rates on the earth
    • South East Asia (69%) and Japanese Asia (66%) lead Asia
    • South America (72%) and Central America (71%) have barely extra uptake than Oceania (64%) and Japanese Europe (65%)
    • Northern (45%) and Southern (41%) Africa have the very best saturation on the continent

social media users vs. total population

Supply: Global State of Digital 2021

Try individual regional reports to zero in in your target market.

Social media utilization statistics

  • Worldwide, the typical consumer spends 2 hours and 25 minutes on social media daily (of seven hours complete spent on the web, throughout all units)
    • Social media consumption dips to 2h07 within the US, 1h49 within the UK, and 1h46 in Canada
    • The Philippines is the highest shopper, the place individuals common 4h15 per day on social media, whereas Japan makes use of social the least, with 51 minutes per day
  • 98.8% of customers access social media via a mobile device (and other people spend a mean of 4 hours and 10 minutes on these units daily)
  • The typical consumer has accounts on 8.4 different social platforms
    • 98.7% to 100% of customers on the main social networks use different platforms

user overlaps on social media platforms

Supply: Global State of Digital 2021

Manufacturers are well-placed on social media

use of social media for brand research

Supply: Global State of Digital 2021

Social media promoting statistics

impacts on social media users' decisions to engage with ads

Supply: eMarketer

Try our full list of social media advertising statistics here.

Instagram statistics

Customers

Demographics

  • 49.2% of Instagram customers determine as males; 50.8% as women
  • 63% of Instagram customers are between 18 and 34 years old
    • Solely 30% of Instagram customers are above the age of 35
  • Worldwide, the largest Instagram audiences are within the USA, India, (140 million every) Brazil (99 million), Indonesia (85 million), and Russia (56 million).

Right here’s our full element on Instagram demographics.

Utilization

Manufacturers

Our full listing of 2021 Instagram statistics is over here.

Fb statistics

Customers

Demographics

Utilization

Manufacturers

U.S. adults who have made a purchase via social media platforms

Supply: eMarketer

The whole listing of 2021 Facebook statistics is over here.

Twitter statistics

Customers

Demographics

Utilization

Manufacturers

Right here’s our full breakdown of Twitter statistics and Twitter demographics.

YouTube statistics

Customers

Demographics

Utilization

Manufacturers

Right here’s our full breakdown of YouTube statistics.

Pinterest statistics

Customers

Demographics

Utilization

Pinterest positivity searches graph

Supply: Pinterest

Manufacturers

Right here’s our full breakdown of Pinterest statistics.

LinkedIn statistics

Customers

Demographics

Utilization

Manufacturers

social media platforms privacy and data protection

Supply: eMarketer

Right here’s our full breakdown of LinkedIn statistics.

Snapchat statistics

Customers

Demographics

profile of Snapchat's advertising audience

Supply: Global State of Digital 2021

Utilization

Manufacturers

Right here’s our full breakdown of Snapchat statistics.

TikTok statistics

Customers

Demographics

U.S. teens' favorite social platform

Supply: Marketing Charts

Parents of older child are more likely to say child uses social media sites

Supply: Pew Research

Utilization

positive and negative feelings toward social media in the past year

Source: Vox

visits to popular social media websites data

Source: Vox

Manufacturers

Learn our full listing of recent TikTok statistics over right here.

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