Marketing
Tuesday February 16, 2021 By David Quintanilla
19 Tricks and Features You Probably Didn’t Know About


Hootsuite has all kinds of hidden gems and neat methods to save lots of you time and improve your model’s social ROI. The primary downside is that there are so many Hootsuite hacks it’s laborious to know the place to begin.

For this text we quizzed the Hootsuite buyer success workforce—individuals who spend their days deep within the gears of everybody’s favorite dashboard—about what little-known, under-appreciated options they go on to social media managers day in and time out.

Whether or not you’re a solopreneur or a multi-brand workforce or someplace in between, learn these 19 tricks to get an insider have a look at how Hootsuite energy customers wield the dashboard—and get probably the most out of social media for his or her enterprise.

Hootsuite hacks for scheduling and publishing 

Duplicate posts in Planner

The duplicate button may look modest, but it’s a big timesaver. It allows you to construct a series of similar or related posts without building each one from scratch.

It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. Rather than cross-posting the exact same content on every social platform, you’ll be able to edit handles, hashtags, language and hyperlinks to make every put up acceptable for its meant viewers.

This button can also be a fantastic trick if it is advisable to goal totally different time zones, languages, areas or audiences.

Or, for those who’re operating a giant marketing campaign. Ranging from scratch isn’t all the time one of the best ways to go if you wish to maintain your posts constant and aligned.

duplicate posts in Planner

The place can you discover that duplicate button? By choosing your put up within the Content material tab or the Planner tab.

Collaborate on drafts earlier than posting them

Sharing your drafts along with your workforce in Hootsuite’s Planner tab signifies that everybody is aware of what’s arising on the calendar. Even higher, editable drafts let groups pitch in in real-time to tweak and enhance your social content material with out going by way of a more formal approval workflow. (Which is, after all, additionally a good suggestion.)

Whereas a spreadsheet makes a superbly good social media content calendar, having extra eyes workshopping your works-in-progress is a good way to raise your content material high quality, to not point out catch these inevitable typoe.

Bulk schedule as much as 350 posts without delay

Talking of content material calendars, if yours is forward of the sport—perhaps like, actually forward—the duty of really importing and crafting all these posts may begin to really feel daunting. To not point out choosing the time and date when they need to go stay.

In response to our buyer success workforce, social media managers who keep high-volume accounts use bulk scheduling instruments to get the worst of the grunt work out of the best way.

With Hootsuite’s bulk scheduler, when you’ve uploaded your posts, you may as well undergo them to double-check the copy and hyperlinks, and add any visuals or emoji.

Right here’s our full information on how to bulk schedule social media posts utilizing Hootsuite.

Robotically put up on the excellent time for engagement

When’s the perfect time to put up on social media? We get this query quite a bit.

Nobody desires to see their valuable content material, which has typically taken weeks or months of planning, plop into the algorithm with nary a ripple.

Hootsuite’s Auto Scheduler takes the guesswork out of when it is best to put up. Flip the toggle, and Hootsuite will select a spot in your upcoming schedule that may provide the very best chance of engagement in your goal platform.

AutoSchedule posts

Droop posts with out deleting them

Generally you’ve bought your social posts deliberate, polished, and scheduled every week or two prematurely. However then a world pandemic or tried coup takes place, and your posts appear just a little irrelevant, if not outright tone-deaf. It’s time to take a pause.

With Hootsuite, pausing your scheduled social media content is so simple as clicking the pause image in your group’s profile after which coming into a purpose for the suspension.

pause scheduled social media content

This may maintain all posts from being revealed till you resolve it’s secure to renew, and warn anybody who tries to schedule new content material {that a} publishing suspension is in impact.

Polish your posts with vainness URLs

Hootsuite’s free hyperlink shortener, Owly, makes any URL you put up look candy, brief, and quite a bit extra reliable. Owly hyperlinks are safe, and so they additionally observe the metrics it is advisable to see how nicely your content material is changing. (Okay, I’ll chunk: what are URL shorteners?)

That stated, if you wish to put within the elbow grease and stage up your branding, Hootsuite additionally helps vainness URLs. Here’s a quick how-to on implementing vanity URLs. They’ll look one thing like this:

vanity URLs

Professional Tip: Vainness URLs are excellent for masking your obnoxiously lengthy (however very, very helpful) UTM parameters, as mentioned down in tip #16.

Supply free images & crop them to social community dimensions

Two issues in advertising have remained true by way of the years: wonderful pictures requires ability and cash; and picture licensing is complicated. If you’re neither a photographer nor a legislation genius, we invite you to take a fast stroll by way of Hootsuite’s media library.

One click on will get you hundreds of free, high-quality photographs. Plus, Hootsuite’s picture editor enables you to simply filter and crop (to preset platform-specific dimensions, no much less), or add textual content, stickers, and frames.

Hootsuite media library lemur images

up close shot of a lemur

Design professional-grade graphics with out costly licensing

If an award-winning graphic design workforce (plus a duplicate of Adobe Artistic Suite and rights to a bunch of fancy fonts) isn’t on this 12 months’s price range, we advocate a DIY design strategy utilizing Hootsuite’s Canva integration.

Canva has pre-made templates that you may modify to swimsuit each visible identification, from avant-garde to natural. You can too construct your personal and retailer them for future use to maintain your social look constant and compelling.

And it’s not only for posts and Tales: you’ll be able to design banners, adverts, avatars, channel artwork, and extra (with out having to calculate decision or width in pixels utilizing cumbersome, mathy desktop software program.) Here’s a quick how-to.

Canva template

Professional Tip: Canva is a free add-on from Hootsuite’s App Directory, which it is best to take a look at for the numerous, many free apps in there that may do every kind of issues, like these subsequent two suggestions, for example.

Combine your Shopify retailer along with your social feeds

In case your e-commerce outfit runs on Shopify, this hack (okay, app) is a no brainer.

Maintaining a stream of your merchandise obtainable in your social feeds means you’ve all the time bought the most recent product photographs, pricing, and authorised copy at hand as you work together along with your prospects.

As an example, perhaps somebody tweets at your retailer: “Do you’ve gotten any of that candy lavender important oil obtainable proper now?” And you may reply with a hyperlink to stated important oil—with out leaving the Hootsuite dashboard.

Shopify store product stream essential oil

Install the free Shopview app here.

Shopview app integration

Publish visuals from Google Drive or Dropbox

Hootsuite’s content material library is a superb software for organizing your entire digital belongings for social, and we extremely advocate it. Nonetheless, in case your group is already dedicated to Google Drive or Dropbox, then utilizing Hootsuite’s Cloudview or Dropbox apps might be a shortcut that you may profit from.

Optimize your advert price range by routinely boosting your finest posts

Natural attain is, sure, nonetheless on the decline in 2021. In order for you greater than 1–5% of your followers to see your posts, adverts are inevitably going to be your finest resolution.

(For extra on when to spend, our full guide to paid vs organic social strategy is here.)

Hootsuite’s dashboard provides you a quick, easy option to entry new audiences on Fb, Instagram and LinkedIn. Evaluate your engagement stats to seek out your top-performing posts, and allocate a price range to point out them to a lookalike viewers of platform customers (a.okay.a. individuals who the AI thinks may prefer it).

You can too automate this course of, in order that your entire hottest posts get proven to recent eyes. As an example, you might create a set off that offers any video put up with, say, 100 likes an advert price range of $10/day.

Professional Tip: Evaluate apples to apples in Hootsuite Influence by evaluating the paid put up’s outcomes to the natural put up’s outcomes aspect by aspect. Here’s more on viewing paid and organic ROI.

Hootsuite hacks for engagement and customer support

Reply to all of your DMs and feedback in a single place

It doesn’t matter how many individuals you’ve gotten in your social workforce, for those who’re attempting to maintain observe of personal and public conversations from a number of platforms you want an organizational software. (The truth is, the bigger your workforce will get, the extra probably you’re to want a software.)

Hootsuite Inbox is among the best wins on this listing: it aggregates all of your DMs, feedback and threads in a single tab so that you just don’t drop conversations, neglect prospects, or miss gross sales alternatives.

And as of 2021, you may as well entry your Instagram DMs in Hootsuite Inbox, alongside feedback, replies and DMs from Fb, Twitter and LinkedIn.

Take a look at our full guide to stellar social customer service here or watch this video on learn how to use Hootsuite Inbox.

Enhance your response instances with shortcuts

83% of social media customers count on a response to their customer support grievance inside someday, and 50% expect a response within the hour. Bettering your response time means discovering some simple, semi-automated hacks to hurry up the grunt work, leaving your workforce with extra time for the difficult stuff.

Listed here are three of our favorite choices:

  • Reply templates: Hootsuite Inbox gives these in order that your customer support workforce has the precise info in on-brand language at hand at any time when a typical query pops up. You may create variations in phrasing in order that your responses don’t really feel impersonal, and now have responses in several languages obtainable. Read more about using reply templates here.
  • FAQs as belongings: Whereas the content library is commonly regarded as a repository for visuals, you may as well maintain authorised textual content as an asset right here—and duplicate and paste the solutions to continuously requested questions into your chats with prospects.
  • Fb messenger bots: Right here’s our guide on how to integrate your bot to go conversations to your customer support workforce, so that you just’re saving time with out compromising the personalised service your prospects count on.

Robotically assign messages to the perfect workforce or particular person

For bigger groups and types with a excessive quantity of social queries, totally different messages typically want consideration from particular workforce members.

You may already be manually assigning messages in Hootsuite Inbox, however automating that project course of will unlock time and enhance your total response charges—leading to happier prospects.

With the precise key phrases in place, you’ll be able to arrange totally different assignments that may route gross sales inquiries to your small business improvement workforce, billing inquiries to customer support, and troubleshooting queries to tech assist.

automated assignments

Arrange a Twitter search stream to maintain an ear to the bottom

Hootsuite’s search streams are a easy, low-key option to maintain knowledgeable (in different phrases, do some social listening) on an hour-to-hour foundation with out digging into massive information supplied by Hootsuite Insights.

Set up a Twitter search stream in your dashboard so that you just’re all the time knowledgeable on key phrases and hashtags related to your model.

For those who’re a brick-and-mortar enterprise, otherwise you’re keeping track of chatter about an in-person occasion like a convention or live performance, think about making a search stream with geo-location enabled in your space.

Hootsuite hacks for reporting

Robotically tag your (outbound) posts for higher analytics

Okay, first, a fast refresh on tagging: in Hootsuite, a tag is like an inside hashtag that may be connected to inbound messages and outbound posts with out being seen to your viewers.

Guide tagging is unquestionably helpful, however it may be time-consuming and messages or posts may be missed.

With a tagging system in place, you’ll have personalized analytics at hand when it comes time to report.

As an example, you’ll be able to zero in on particular campaigns or put up sorts, and evaluate them utilizing the metrics that matter to you. Are your influencers pulling as a lot engagement this quarter? How a lot consideration did the brand new launch appeal to? What concerning the summer season contest, did it assist your follower development price? By how a lot?

For those who’re an enterprise consumer with a fancy content material calendar, look into implementing Hootsuite Impact’s auto-tagging feature, and get extra correct and constant reporting.

Observe each put up’s conversions utilizing pre-set UTM parameters

To see how a lot site visitors your particular person posts are driving to your web site, first connect your web analytics account to Hootsuite. (And right here’s one other transient on setting up Google Analytics on the whole.)

Second, arrange your UTM parameters so that each one your social posts are reporting on their success.

Hootsuite’s customized hyperlink monitoring parameters will allow you to see which platforms, media sorts and posts are shifting the needle in your conversions. However reasonably than setting them up each time you make a put up, you’ll wish to pre-set the parameters for consistent reporting.

Professional Tip: When completed correctly, URLs with UTM parameters are hideously prolonged: you’ll wish to use a hyperlink shortener like Owly or arrange a conceit URL to masks it (see #6).

Robotically tag your (inbound) messages for higher customer support

Not like the earlier tip, this one applies to inbound messages out of your viewers and prospects. Tagging personal DMs, public conversations and replies by sort or content material signifies that your experiences gives you a greater concept of dialog quantity and the place your efforts may be finest directed sooner or later.

When you’ve gotten an concept as to what sorts of messages are taking over the majority of your workforce’s vitality, you’ll be able to modify sources appropriately. (Then you’ll be able to return to tip #12 and create simply accessible FAQ paperwork within the content material library, reply templates, or messenger bots to assist out.)

Take a look at how to manually or automatically tag your inbound messages.

Observe your response instances and workforce efficiency

Crew metrics analytics may help you pinpoint the place and the way your customer support workforce is succeeding. These experiences will measure metrics like quantity, decision velocity, and first response time.

It might additionally do that by workforce (e.g., Buyer Service, Editorial, Gross sales) or particular person (so you understand who’s the actual Worker of the Month.) Here’s how to take a closer look at your social team’s performance.

Professional Tip: In case your messaging experiences aren’t displaying the numbers you want, think about hacks #12, #13 and #14.

Able to put these hacks into motion and begin making your job simpler in the present day? Attempt Hootsuite for 30 days free.

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Simply handle all of your social media in a single place and save time with Hootsuite.





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