Marketing
Wednesday April 14, 2021 By David Quintanilla
20 Social Media Templates to Save You Hours of Work


These social media templates cowl each stage of the social advertising journey. From planning and creating content material, to publishing posts and measuring outcomes.

Fill them, customise them, and save your self a ton of time. It’s that straightforward.

You’ll see outcomes, too.

social media strategy template preview
How one can Save Time with Social Media Templates | Hootsuite Weblog

Whether or not you’re ranging from scratch or seeking to enhance your present social marketing strategy, you want this important social media template.

The social media technique template makes it straightforward to:

  • Set social media objectives that result in actual enterprise outcomes
  • Higher goal your very best buyer
  • Collect intel on the competitors so you may keep forward
  • See what’s already working and what’s not
  • Create or enhance your social media profiles
  • Develop a considerate content material technique and set a publishing schedule you may stick with
  • Observe your progress and regulate your plan as wanted
social media audit template preview
How to Save Time with Social Media Templates | Hootsuite Blog

This social media template template will show what is and isn’t working on social media—and what to do next. It’s also handy for identifying impostor accounts, out-of-date profiles, and new opportunities to engage your audience.

Gathering these insights will help you get the most out of your social marketing budget and resources.

Get the free social media audit template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

Bonus: Our guide to conducting a social media audit will stroll you thru every step of the method.

content calendar template preview
How one can Save Time with Social Media Templates | Hootsuite Weblog

This is likely one of the most necessary instruments to incorporate in your social media toolkit.

A social media content material calendar helps you to plan and schedule all of your social content material upfront for optimum influence.

It’s going to additionally enable you:

  • Establish and fill gaps in publishing
  • Keep in mind necessary dates and occasions
  • Discover your very best content material combine
  • Guarantee your content material is contemporary and performing properly
  • Collaborate with teammates and successfully allocate sources

Get the free, customizable social media calendar template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

In case you need assistance customizing the template, otherwise you’re searching for extra content material calendar examples, try our guide to creating your own social media content calendar.

editorial calendar template preview
How one can Save Time with Social Media Templates | Hootsuite Weblog

One other sort of social media template favored by social media professionals is the editorial content material calendar.

It compiles all of your content material tasks into one doc that can assist you plan and schedule every launch.

The best technique to manage a content material calendar is by utilizing a separate tab for every month inside Google Sheets or an Excel spreadsheet. Actions may be damaged down by day or hour, relying on the amount and cadence of your publishing schedule.

Your editorial calendar ought to embrace fundamental details about every of those tasks:

  • Title or description of the content material
  • Hyperlinks to supporting paperwork, like content material briefs
  • Writer or author
  • Deadline
  • Channels you propose to put it up for sale on

Get the basic editorial calendar template and add columns or rows as required. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

social media analytics template preview
How one can Save Time with Social Media Templates | Hootsuite Weblog

Recording and analyzing social media efficiency is vital to proving the worth of your efforts.

However the place to start?

We’ve created a template with tabs to maintain observe of key metrics for various social networks, together with…

  • Followers gained/misplaced
  • Engagement
  • Shares
  • Views
  • Click on-throughs
  • And far more

However each technique is completely different, so be at liberty to interchange the instance metrics with those that matter to your model.

Get the free social media analytics report template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

In case you’re new to efficiency monitoring, make sure to learn our beginner’s guide to using social media analytics. The article features a listing of analytics instruments that make reporting even simpler.

social media report template preview
How one can Save Time with Social Media Templates | Hootsuite Weblog

This social media template is for presenting outcomes to your boss, shoppers, teammates, or another stakeholder.

Sure, it should embrace laborious information captured within the analytics report template. However, it additionally contains house for context and evaluation. Each are necessary to incorporate when presenting to individuals who aren’t as near social media as you’re.

Use this template to make suggestions, share classes realized, and make suggestions for future techniques.

Get the free social media reporting template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

Learn our step-by-step guide on how to report your social media results for optimum influence.

social media image size cheat sheet preview
How one can Save Time with Social Media Templates | Hootsuite Weblog

Okay, calling this a social media template is perhaps a little bit of a stretch, however it should prevent time on social.

The short-reference cheat sheet has all of the advisable picture dimensions for each community. Profiles pictures, header photographs, advertisements—every little thing.

It is advisable get these proper. Compelling photographs enable you seize folks’s consideration and make first impression.

Get the always-up-to-date social media image size cheat sheet.

social media bio templates preview
How one can Save Time with Social Media Templates | Hootsuite Weblog

Your bio performs a giant function on the subject of compelling folks to observe and interact together with your model on social media.

A bio on any community ought to handle 5 key items of data:

  • Who you’re
  • The place you’re employed
  • What you do
  • Your model’s tone
  • How somebody can get in contact with you

To be sure to cowl your bases, we’ve created easy-to-use templates from bios of high manufacturers on social media so you may create your personal very quickly.

Merely fill within the blanks and replica and paste the ultimate product into your profile.

Get the free social media bio templates for every network. To make use of them in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

Bonus: learn our guide to writing the perfect social media bio for every network.

9. Social media scheduling bulk add template

bulk schedule social media template
How one can Save Time with Social Media Templates | Hootsuite Weblog

Publishing or scheduling social media posts throughout a number of networks one-by-one is usually a massive drain in your most valuable useful resource: time.

However in case you use Hootsuite’s social media management tool you may add as much as 350 social media messages without delay throughout a number of networks.

Take a look at this quick how-to video, or learn on for the step-by-step directions and get the template.

Listed here are the directions in textual content format…

Create a .CSV file of all of the social messages you’d wish to add, positioned in a particular format:

  • Column A: Date and time (24-hour time). The accepted date codecs are under. Select one format and use it solely all through:
    • day/month/yr hour:minute
    • month/day/yr hour:minute
    • yr/month/day hour:minute
    • yr/day/month hour:minute
  • Column B: Your message. For Twitter there’s a restrict of 280 characters, together with the URL (which reserves at most 23 characters).
  • Column C: URL (non-obligatory). Enter the total URL. You may select to have these mechanically shortened to Ow.ly links.
  • Instances have to be set sooner or later (at the least 10 minutes from add time).
  • Posting occasions should finish in both a 5 or a 0, i.e. 10:45 or 10:50. Outline just one submit per time slot.
  • Duplicate posts usually are not allowed (it’s bad social media practice).

Sadly Excel usually causes formatting points, so we don’t advocate utilizing it to construct your spreadsheet. We want utilizing Google Sheets for creating CSV information. You may also use TextEdit (1.7+) or TextWrangler.

Word: In case you determine to make use of Excel, you’ll want to inform Excel that that information in column is textual content and to not be modified or it should attempt to convert your dates into a unique show that may fail your add.

Get the free, pre-formatted social media message bulk upload template. Open and customise it in Google Docs or any program that accepts CSV information.

preview of social media proposal template

This template is for freelance social media professionals and social media companies.

A social media advertising proposal is a doc wherein you plan a set of social media advertising providers for a possible shopper. You’ll define the specifics of the work you plan to do for the shopper, together with a timeline and funds and the way you propose to work collectively.

With the appropriate particulars in place, you’re properly positioned to ascertain working relationship with a brand new shopper.

Get the free, pre-formatted social media proposal template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

brand pitch template preview

In case you’re a comparatively new influencer, discovering model partnership will help construct your portfolio and credibility.

Nonetheless, a number of pitches fall flat as a result of they haven’t been thoughtfully crafted and tailor-made for the precise model. In case you’ve despatched a number of pitches and haven’t seen outcomes, you is perhaps lacking one of many 7 elements every brand pitch must include.

Unlock our free, customizable model pitch template to efficiently attain out to the manufacturers and lock down the influencer partnership of your goals.

Get the free, customizable brand pitch template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

influencer marketing strategy template preview

Use this social media template to assist plan your subsequent influencer partnership or marketing campaign—on any social community.

Get the free influencer marketing strategy template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

buyer persona template preview

Use this necessary social media template to conduct buyer analysis and higher target your audience by creating personas on your very best buyer(s).

Get the free buyer persona template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

An Instagram carousel is a submit with a number of pictures or movies that may be seen by swiping or clicking left. As much as 10 photographs or movies may be added and shared as a single submit on the feed. They get, on common, 1.4x extra attain and three.1x extra engagement than common posts on Instagram.

Get 5 free, professionally designed Instagram carousel templates. To make use of it in Canva, click on the “Use template”.

In case you’re seeking to create clear, polished, and constantly fashionable Instagram Tales on your model, Instagram Tales templates are the best way to go. Save time customizing these professionally designed ones with a couple of easy clicks in Photoshop.

Get 5 free Instagram Stories templates. To make use of them in Photoshop, unzip the file, double-click the model of template you need to use, after which double-click the .PSD file.

Depart the skilled picture enhancing to, properly, the professionals!

Instagram presets are predefined edits that let you remodel photographs in a single click on. In different phrases, they’re fancy filters—like those in your Instagram app, besides higher. These presets may be downloaded in your laptop or cellphone utilizing Lightroom (a preferred picture enhancing app).

Get 5 free Instagram presets. To make use of them, unzip the file, and open the .DNG information in Lightroom in your cellphone or laptop.

instagram highlight icons on Jillian Harris's profile

Instagram Highlight covers make an excellent first impression.

Situated proper under the bio part of your Instagram profile, they supply a refined search for your Instagram Highlights and draw consideration to your finest Instagram Story content material.

Get 40 free Instagram highlight icon templates. To make use of them, unzip the file and add the icons you need to Canva, add a background shade, and ship them to your cellphone so as to add them to your Instagram profile.

facebook cover photo template preview

When somebody visits your Fb web page, the very first thing they see is a big splash picture taking on nearly 1 / 4 of the display screen: your Facebook cover photo. That is your profile’s headline, a giant, daring banner picture that introduces your model to potential Fb followers.

Right here’s a preferred Fb cowl picture from Hootsuite’s Fb web page:

Get 5 free Facebook cover photo templates. To make use of them, unzip the file and double-click the picture information to open them in Photoshop.

facebook group policy template preview

If you need your group to be a civilized clubhouse and never the wild west, setting some guidelines is an efficient place to start out. Use our templates for 3 several types of Fb group insurance policies to get began.

Get 3 free Facebook group policy templates. To make use of them in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

social media style guide template preview

A mode information for social media ensures all of the workforce members who discuss and write about your model accomplish that in a constant manner that helps your model picture and objectives. Be certain that your social media model information doesn’t miss any necessary sections by utilizing our free template.

Get a free social media style guide template. To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

Love these social media templates? Save much more time on social media with Hootsuite. From a single dashboard you may handle all of your accounts, schedule posts, have interaction your viewers, enhance efficiency, and extra. Attempt it free at present.

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Simply handle all of your social media in a single place and save time with Hootsuite.





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