Are you aligning your technique with the most recent video traits?

Video stays a key content material choice in social media advertising, however so much has modified in video consumption conduct over the previous yr.

So what sort of content material is gaining traction on social as we speak, and the way ought to your model strategy video in 2021? 

The group from Animoto just lately checked in with six business leaders to find out about their video predictions and future finest practices for the yr.

A number of the key traits embrace:

• Instagram Reels continues to be a relatable and fascinating strategy to join together with your prospects
• Video is just not a one-and-done technique. Creating and sharing persistently drives real-time outcomes
• At a time when persons are looking for out connection, sharing tales with video helps humanize your model

You may take a look at Animoto’s full report here, or check out a abstract of the important thing findings within the infographic under.