Monday May 3, 2021 By David Quintanilla
3 Essential Design Trends, May 2021

Spring and recent designs are within the air. This month, it’s apparent that designers are feeling inventive with new and fascinating ideas that vary from a brand new fashion for playing cards, homepage experimentation with a number of entry factors or calls to motion, and dangerous typography choices.

Right here’s what’s trending in design this month.


1. “Flat” Playing cards

Card-style design parts that enable customers to click on by to different content material aren’t new, however the design of those playing cards is recent and fascinating.

Fairly than extra closely designed playing cards with shadows and layers of content material, flat kinds are trending. Anticipate this development to blow up due to utilization by Google for a procuring expertise web page.

The Google instance under is fascinating as a result of Google’s Materials Design tips are what helped card-style parts develop in reputation beforehand. Nonetheless, these playing cards did embody extra layers, coloration choices, buttons contained in the playing cards, and shadows.

In the present day’s trending playing cards are fully flat. And delightful.

Every of those web sites does it in a barely completely different approach.

Heartcore, a client expertise VC firm, makes use of a sequence of flat playing cards as a navigation ingredient to assist customers discover their approach by the web site. Every contains a shiny coloration background with an illustration and a easy textual content block.

Every card has a pleasant hover state the place solely the illustration zooms inside the cardboard body. That is an fascinating impact as a result of it’s precisely the alternative of the earlier iteration of playing cards, which zoomed the whole card as a hover state.

Google Shopping makes use of that entire card bounce hover state (plus a not-so-flat shadow) for every card. The preliminary design is smooth with the pairing of white and picture playing cards with easy textual content in every. You’re enticed to click on round to see what occurs.

Click on Greece is a journey web site design that makes use of easy playing cards with a minimal coloration and textual content overlay. The consistency of those playing cards makes the design pop and the fantastic thing about the photographs draw you in. Every card additionally has a hover state with a darker coloration masks to information navigation and make textual content parts simpler to learn.


2. A number of Homepage Entry Factors

For a very long time, designers have been working off the philosophy that the homepage ought to have one direct entry level, making a direct funnel for the person expertise.

These designs throw that concept out the window, with a number of entry factors and click on parts.

You’ll be able to consider it because the “create your individual journey” choice for these designs.

It may be a dangerous idea in case you are diving into analytics to concentrate to person paths. You wish to ensure you know what selections customers are making in an effort to assist them on the journey to the content material and data that you really want them to get from the go to.

However this sort of design scheme does really feel considerably customized, placing the person in additional management.

Parcouse Epicuriens makes use of three flat card-style parts to assist customers choose what they wish to see from the house web page. There’s no different button or direct name to motion, which is considerably unusual in at present’s web site design panorama. Customers have to select from one of many playing cards, scroll, or enter utilizing the hamburger menu icon.

Tasty Find makes use of search choices to assist customers begin their journey. What’s fascinating listed here are the alternatives – seek for the meals you need, choose one thing random, or (within the small print) discover much more choices. Customers get three selections to start their journey with the web site.

What’s fascinating is how easy this complicated person journey appears to be like. The design is straightforward to digest, however so many choices may overwhelm customers. That is a type of conditions the place you must watch return search knowledge and data and weigh the chance versus the reward of a lot selection. It’ll be fascinating to observe this design over time and see if the choices lower in quantity.

Accord additionally has a number of ranges of person engagement alternative. Choice 1: Each block incorporates a click on ingredient. Choice 2: Use the search on the prime to slim selections. That is an fascinating configuration because the homepage for an e-commerce web site as a result of they get proper to product choice and procuring with no softer promote or introduction.


3. Dangerous Typography

Typographic danger has been an ongoing theme for a short time. Designers are embracing experimental and novelty typefaces to face out within the cluttered web site house. Typically it really works fantastically, and different occasions, it might probably fall quick.

Right here, every of those trending web site designs makes use of a dangerous typography therapy. The dangers are somewhat completely different for every design, from readability to comprehension to font supply.

How Many Plants has duel typography dangers: A cool typeface paired with odd phrase breaks. Apparently sufficient, readability isn’t as large of a priority as you would possibly assume. That is possible as a result of there aren’t many phrases, and they’re quick. Plus, the imagery ties in properly.

Do you discover a similarity between How Many Vegetation and The Nice Lake? The typography has the identical fashion with a blocky, slab, sans serif with alternating thick and skinny strokes. (It’s the identical font.)

The chance within the typography design for The Great Lake isn’t within the homepage show, though you would possibly surprise what the design is about. It’s carrying this font all through the design. Whereas it appears to be like nice giant and with just a few phrases, it will get somewhat harder the extra you see it. Such a psychological studying weight will be troublesome for guests over time, creating a component of danger.

Zmaslo makes use of an fascinating typeface with a liquid impact on prime of an uncommon phrase. That mixture of textual content parts makes you assume laborious to learn the homepage, regardless of its neat appears to be like. The chance right here is weighing visible curiosity in opposition to comprehension. Relying on the viewers, this danger will be definitely worth the likelihood.



Spring at all times appears to be that point of yr the place designers begin interested by new, recent design parts. Which may clarify a few of the “riskier” design selections and experimentation right here.

Whatever the motivation, it’s at all times enjoyable to see the inventive stretch occur. It may be much more fascinating to see what parts from these tendencies proceed to develop within the coming months.

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