Earlier than you’ll be able to plan an efficient advertising and marketing technique for any social platform, it is advisable perceive who’s utilizing it, and the way. Listed here are a very powerful Twitter statistics it is advisable know to know how and why individuals are utilizing this social community in 2021.
Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.
That quantity is up 8% since Q3 2020, a rise of 27 million customers.
This quantity is an extrapolation by Hootsuite and We Are Social primarily based on Twitter’s self-serve promoting instruments.
The quantity Twitter itself publishes to explain its viewers is “monetizable each day lively customers” (or mDAUs). That quantity is 187 million as of Twitter’s Q3 2020 quarterly report, a 29% improve year-over-year.
eMarketer initially predicted that Twitter would see 2.8% development in 2020, however the pandemic modified every little thing. In October, they revised their 2020 forecast to development of 8.4%.
Issues ought to decelerate to a extra regular tempo in 2021 with 2.4% development, adopted by 2.0% development in 2022.
That’s truly a decline from final yr, when 92% of People mentioned they have been aware of Twitter.
For reference, 95% are conscious of Fb, and 91% are conscious of Instagram.
That’s primarily based on the variety of month-to-month lively customers. It’s a world rating, however excludes China, a market with many apps not out there in the remainder of the world.
Launched in March 2006, Twitter hits the decade-and-a-half mark this yr.
That’s not nice. Solely TikTok and Fb fare worse. Solely about 57% of U.S. customers strongly to considerably agree that Twitter protects their privateness and information.
That makes People the most important proportion of Twitter’s person base.
Japan and India are the corporate’s second- and third-biggest markets.
Nevertheless, European markets could also be catching up – as a result of…
That’s the most important improve of all Twitter markets worldwide. There are actually 5.45 million Germans utilizing this social platform.
Almost ¾ of Twitter’s viewers is male, an vital consideration when serious about how you should use this community to attach together with your specific viewers. (Female and male are the one choices Twitter experiences for gender.)
In the USA, the hole is smaller: 54% of U.S. Twitter users are male, and 43% feminine.
In Canada, the hole is even smaller: 43% of Canadian on-line males have a Twitter account, and 41% of Canadian on-line girls.
For a wider view on Twitter’s customers, try our in-depth breakdown of Twitter demographics.
This proportion has stayed comparatively regular over the previous few years, with a little bit of a dip in 2019, to 19%.
This makes Twitter sixth by way of U.S. inhabitants use. Extra People use Fb, Instagram, Snapchat, Pinterest, and LinkedIn.
And solely 25% haven’t any faculty training in any respect.
Like their American counterparts, Canadian Twitter customers are prone to have a excessive annual earnings (over $60,000) and a school diploma.
That’s the most important age phase, intently adopted by the 35- to 49-year-olds at 28.2%.
Males outnumber girls in all age classes, however particularly in these two largest cohorts.
Supply: Hootsuite/We Are Social
In the USA, Twitter customers are more likely to lean to the left of the political spectrum. Of U.S. grownup Twitter customers, 65% are Democrats or lean Democratic, and 33% are Republicans or lean Republican.
The Democrats on Twitter additionally lean further left than their non-Twitter friends.
Twitter customers don’t function in a vacuum. 87% of them additionally use Fb, and 84% additionally use Instagram.
This creates alternatives for efficient remarketing campaigns.
Whereas Fb dominates in North America, Twitter takes prime spot in Japan, with 64.1% of social community customers onboard. In actual fact, greater than 25% of Twitter customers reside in Asia-Pacific.
2020 was a yr of elevated social media utilization general, however Twitter didn’t get as large a bump because the extra visible platforms that make for extra entertaining doom-scrolling.
Fb, Instagram, Snapchat, Pinterest, and TikTok all noticed bigger will increase in utilization through the early days of COVID-19.
That’s a 6% improve from the final half of 2019. The vast majority of these accounts have been suspended for “hateful conduct.”
The median person tweets as soon as a month, whereas probably the most prolific Twitter customers tweet 157 instances, in response to Pew Analysis.
These heavy Twitter customers are more likely to lean Democratic than Republican.
Supply: Pew Research Center
Evaluate than to 54% for Fb. Twitter’s 5% has remained unchanged since 2018.
And worldwide, 12% of individuals use Twitter as a information supply. That places Twitter behind Fb (36% worldwide), YouTube (21%), and WhatsApp (16%).
It’s fascinating to notice that Instagram is gaining on Twitter as a information supply, with the 2 networks virtually tied for information use since 2019.
Right here’s a special however associated stat: 59% of Twitter users commonly get information from the platform. That’s the very best amongst social networks.
So, Twitter will not be the social community People use. However getting information is a key function of the platform for current Twitter customers.
23% entry it weekly, and 26% lower than as soon as a day.
That’s a rise of 40% from Q2 to Q3 2020. There are greater than 5,100 Matters out there to observe.
Twitter is tied with Fb for this Twitter enterprise statistic. Solely LInkedIn ranks increased, at 96%. However…
We simply advised you Twitter was tied with Fb for B2B natural content material advertising and marketing. For paid Twitter ads, it’s method behind: 67% of B2B entrepreneurs use Fb adverts, in comparison with solely 27% utilizing Twitter.
Should you’re advertising and marketing to a B2B viewers, there could also be untapped market area right here so that you can discover.
That’s along with their fundamental account.
Twitter is an efficient channel for social media customer service, and a devoted service account will help guarantee your group responds rapidly to incoming requests.
That’s not the most important amongst social networks, however it’s nonetheless a considerable viewers—particularly while you find the right niche.
Advertisers spent $808 million on Twitter in Q3 2020, based on “the return of occasions and elevated product launches.”
Most of that promoting earnings comes from the USA, adopted by Japan.
In accordance with Twitter’s Q3 2020 report, customers are more and more participating with adverts on Twitter. Concurrently, Twitter says that the CPE (value per engagement) is down 9%.
Twitter factors to cost decreases throughout most advert codecs and viewers development for these numbers.
In case your Twitter advertising and marketing technique may gain advantage from cheaper and extra participating adverts, you would possibly need to try our guide to using Twitter ads.
For app carousel adverts, the rise was 24%. Each of those numbers come from Twitter’s Beta testing of the brand new advert format, which launched in November 2020.
#COVID19 was used almost 400 million instances.
Pew Analysis discovered that #BlackLivesMatter was used a mean of 3.7 million times per day from Could 26 to June 7.
#StayHome was quantity 3.
With crucial subjects dominating the dialogue, manufacturers have to tread evenly and consider carefully about how they use social platforms. As we clarify in our 2021 Social Trends Report, silence could be golden.
Whereas folks used Twitter to speak about troublesome and vital subjects in 2020, in addition they used it for leisure and escapism.
It’s fascinating to notice that solely one of many Prime 5 most-discussed TV reveals is from Hollywood: Gray’s Anatomy. The number-one most mentioned present was Huge Brother Brasil.
Sport of Thrones, Tiger King, and Stranger Issues additionally made the highest 10.
Despite the fact that many sporting occasions have been cancelled, folks had loads to say about sports activities.
Probably the most Tweeted-about sporting occasion was the Tremendous Bowl, and probably the most mentioned group was the LA Lakers.
There have been additionally greater than 2 billion Tweets about video games, a rise of 75% from 2019.
Sourdough. Banana bread. Individuals crammed their time with baking this yr, and that elevated kitchen time confirmed up in an enormous improve in cooking Tweets.
In one of many first weeks of pandemic restrictions, there have been 500,000 Tweets about cooking and baking every day. And there’s a each day common of 29,000 tweets about chocolate.
Food and drinks-related emojis noticed a giant bump, too:
That’s a whole lot of tears, each completely happy and unhappy. Listed here are the remainder of the highest 10 emojis from final yr:
There was additionally a 72% year-over-year improve in watch time. Video has undoubtedly discovered its place on Twitter.
Save time managing your Twitter presence by utilizing Hootsuite to share video, schedule posts, and monitor your efforts. Strive it free in the present day.
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