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Monday February 1, 2021 By David Quintanilla
366 Cans Challenge To Send Off 2020 | Dieline


The thought of designing 366 cans makes me escape in a chilly sweat. Clearly, I am not as formidable as Design agency Studio Blackthorns.

The studio needed a playful solution to ship off a harrowing yr, in order that they put their design brains to the take a look at by crafting a brand new can design each day for a yr. Except you hate enjoyable, likelihood is you will discover at the least one (or 20) of their creations that resonates with you. This herculean feat is an efficient reminder that even within the darkest of instances, creativity can deliver us collectively.


We began a problem to have a good time Studio Blackthorns tenth anniversary: designing a can a day in 2020.

We had been proud to have a good time our tenth anniversary in 2020, and determined to have a good time with an formidable problem to assist put behind what’s been a really forgettable yr. The precept was to design a can a day for three hundred and sixty six days. Cans are booming proper now, so we needed to empower every particular person model with an array of recent, daring and edgy ideas. Some ideas minimalist, some overcharged and a few with augmented actuality. The problem coated all types of drinks from beers, wines, spirits and laborious seltzers, to non-alcoholic drinks like coffees, sodas, CBD-infused potions and so forth. This undertaking was extra than simply designing cans, it was about harnessing the facility of design and strategic-thinking to create next-level manufacturers.

As a Strategic and Design agency, it was a enjoyable and rewarding problem which used solely cans as a result of we love the visible side of them and the house offered to specific ourselves. Cans should not as environmentally pleasant than glass bottles regardless of many positives and negatives. With that stated, the most effective motion in future is to fabricate much less packaging and go on a greener journey. Sustainable packaging is the longer term. We will’t deny it, the packaging business can and should play an essential function within the safety of the surroundings. An increasing number of zero-waste packaging ideas are on the best way. Companies and types should promote packaging that’s each good for you and good for the surroundings. We’ve got already seen nice eco-friendly improvements similar to compostable wine bottles, edible plastic movie fruit coverings or water-soluble packaging options. Let’s embrace this sustainable course. Let’s get higher collectively!

Ludovic Mornand, Founding father of Studio Blackthorns

Web site’s undertaking: http://366canschallenge.com

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