Fb is the most important of all of the social networks, by far, primarily based on nearly each measure. On this put up, we lay out 47 present Fb statistics—up to date for 2021—that show this huge platform remains to be a should for entrepreneurs in virtually each sphere.
Let’s discover the Fb stats that can matter to entrepreneurs this yr.
Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics.
That’s a rise of 12% year-over-year from September 2019.
If there’s one stat that proves the significance of incorporating Fb into your advertising and marketing technique, that is it. There’s merely no different platform that provides this sort of attain.
It’s the one social platform to achieve greater than half of all social media customers.
It’s outranked solely by Google and YouTube. When individuals spend time on-line, there’s a great likelihood they’re spending it on Fb.
And Fb Messenger is quantity 7. Solely TikTok beats Fb for downloads.
Once more, this means how prevalent Fb is in our day-to-day lives, whether or not on the internet or on our telephones.
Mark Zuckerberg launched the primary model of “The Fb” on February 4, 2004. Most high-schoolers have by no means identified a world with out Fb.
There’s little question that in these 17 years, Fb has firmly established itself because the place we get our information, study new merchandise, and talk with mates, household, and companies, as you’ll see within the Fb statistics beneath.
The corporate has been engaged on growing variety in its workforce, and the proportion of male workers is trending down from 69% in 2014. However males nonetheless make up nearly all of staff at Fb, they usually fill a whopping 75.9% of technical roles.
And 43% is feminine. (Fb limits its gender reporting to female and male.) For comparability, Instagram is almost equally split between women and men.
That’s the most important viewers phase by age. The following largest group is aged 18-24, representing 23.5% of Fb’s viewers. Solely 4.7% of Fb’s viewers is 65 or older, and solely 5.8% is 17 or beneath.
Who’re the 5% who’ve by no means heard of the social media behemoth? Good query.
Whereas virtually all People find out about Fb, about two-thirds of the inhabitants really makes use of it.
That’s down from a excessive of 67% in 2017, however up from 61% final yr.
Supply: Edison Research
Whereas that’s the general determine, the proportion of American adults utilizing Fb varies by age vary:
Sure, we simply instructed you nearly all of People use Fb: the community reaches 190,000,000 customers in the USA.
However evaluate that to 310,000,000 customers in India. The overwhelming majority of Fb’s viewers lives outdoors of the USA.
That’s adopted by Asia at 10.7%. Fb can also be nonetheless rising in Europe and North America, and noticed 8.7% growth globally in 2020.
Nevertheless, Fb is definitely dropping customers in Germany, Japan, Switzerland, and South Korea.
That’s the highest social platform by far in Canada. By comparability, 51% have an Instagram account.
Which means 47% don’t. And of the 53% who do belief Fb, 23% solely achieve this “considerably.” That’s the bottom belief stage amongst social networks.
Cultivating a long-term relationship together with your Fb connections might help overcome their misgivings in regards to the community. Ensure they understand the benefits of following you.
For extra Fb consumer statistics, try our put up on Facebook demographics all entrepreneurs have to know.
eMarketer had predicted a drop in time spent on Fb in 2020, however the pandemic modified that. What are Fb customers doing throughout these 34 minutes? Learn on.
Which means they by no means entry Fb on a pc.
By comparability, just one.7% of Fb customers solely entry the platform on a pc. And 18.5% of customers entry Fb from each a cellular system and a pc.
When planning your Facebook ad placement, think about which units your explicit viewers is most certainly to make use of.
Solely 14.3% use iOS. That is probably associated to the small share of Fb customers who reside in the USA.
That’s the best proportion amongst social networks. There’s an essential dialogue taking place about Fb’s influence as a supply of reports, and it’s one all companies ought to maintain tabs on.
However for entrepreneurs, it’s additionally price contemplating what this Fb stat says in regards to the community’s worth as a platform on which to announce new product launches, campaigns, or collaborations. If there’s a newsworthy angle to one thing you’re engaged on, ensure that your Fb followers find out about it.
Supply: Reuters Institute Digital Report 2020
That is the one age group that lists Fb as a top-3 supply for brand new music discovery. For musicians catering to Technology X, Fb is a key solution to join with potential new followers.
Fb customers within the U.S., Mexico, and the Philippines contributed essentially the most posts in regards to the late basketball star.
Creating content for Facebook Stories is completely different from creating content material for the Information Feed. The tempo is quicker, the side ratio is completely different, and also you’ve acquired a lot much less textual content to work with. However Tales have the strategic benefit of showing on the high of the display screen.
For entrepreneurs scuffling with the Facebook algorithm, this may be a straightforward means to ensure your content material is seen.
These are the most typical responses to lawmakers’ Fb posts aside from the generic “Like.”
For entrepreneurs, this serves as a great reminder to look at the varieties of reactions your posts encourage. Love is nice. Anger might imply you must alter your method.
Supply: Pew Research Centre
That’s 23% of the world inhabitants over the age of 13.
And so they’re utilizing Messenger to speak with manufacturers. There are 10 billion messages despatched between individuals and businesses on Messenger each month.
And there are tens of thousands and thousands of teams on Fb.
Companies and types can create Facebook Groups of their very own to work together with present followers, or discover methods to attach with potential prospects by present public teams.
That quantity is the expansion from February to Might, 2020.
As individuals discovered themselves sticking a lot nearer to house, they used Fb Teams to connect with their native communities.
With 1.8 million members, this group helps help Black-owned companies.
Greater than 3.5 million people within the U.S. joined new Fb Teams to help Black-owned companies this spring.
Fb’s opt-in relationship part launched in September 2019 and lately expanded into Europe.
That’s one virtually each different day. The common consumer additionally makes 5 feedback and shares one put up each month.
Posting compelling content that encourages engagement will assist make sure you get your share of these likes, feedback, and shares.
90% of them use YouTube, 73% use Instagram, and 52% use Twitter.
Needless to say you may attain your viewers throughout a number of platforms with remarketing. Installing the Facebook Pixel is a good place to start out.
Sure, they’re utilizing different social networks, as we simply confirmed you. However Fb is the one most individuals use most frequently. Solely 16% say they use Instagram most frequently, and 5% title Twitter as their most-used social media web site.
By comparability, 33% are city companies, and 25% are primarily based in rural areas.
That makes it the highest conventional social community for B2B analysis, with solely YouTube coming in larger at 50.9%. Don’t neglect Fb when advertising and marketing to a enterprise viewers.
Examine that to 11.1% for Instagram and a pair of.9% for Pinterest.
Because the #SupportLocal development took maintain this yr, individuals shifted their focus to native firms and merchandise.
It’s not simply the large manufacturers succeeding with Fb advertising and marketing. (Though they’re actually utilizing Fb, too.)
Native companies can use Fb to create lasting connections with repeat prospects inside their very own communities.
Social listening might help you uncover if your individual content material or merchandise are being misused or misrepresented on Fb. When you uncover an issue, attain out to Fb for assist having the content material eliminated.
That’s the variety of individuals Fb studies might be reached with advertisements on its platform. It’s a rise of two.2% (or 45 million customers) since Q3 2020.
Primarily based on “estimation of the geographic location of our customers after they carry out a revenue-generating exercise.”
However bear in mind: The overwhelming majority of Fb customers reside outdoors the U.S. When you promote a product that may ship internationally, or a digital services or products for which geography shouldn’t be an element, there’s enormous untapped potential right here so that you can attain advert markets with out a whole lot of competitors.
That is excellent news for advertisers, because it means you get (barely) extra bang on your buck.
That’s one each 2.5 days. It could not appear to be an enormous quantity, however keep in mind that not all advertisements require a click on to be efficient.
Most significantly, this Fb stat reveals that customers proceed to concentrate to and have interaction with Fb advertisements, moderately than tuning them out.
Girls click on on extra advertisements (15 per 30 days) than males do (10).
Sure, everybody. That stage of attain actually can’t be beat.
Fb advertisements can attain 98% of the inhabitants in Malta, Samoa, and Aruba, and 97% in Mongolia, Ecuador, and Peru.
Of these posts, 55.6% are images, 22.2% are movies, 18.5% are hyperlinks, and simply 3.6% are straight standing updates.
Wish to benefit from your 1.55 posts per day? Try our weblog put up on the best times to post on Facebook.
Use this to benchmark your individual engagement fee. When you’re not there but, try our record of how to increase Facebook engagement.
That’s a a lot larger quantity than the Fb stat above. That’s as a result of engagement declines as a Web page’s viewers grows.
Pages with greater than 100,000 followers see solely 0.10% engagement.
Do not forget that the typical engagement fee general is simply 0.18%. That’s sturdy motivation to include video content in your advertising and marketing technique.
Fb attributes the bounce to individuals desirous to attend reside occasions like health courses, or join with individuals they’ll now not help in particular person, like their favourite artists.
The week of the Easter and Passover holidays was the preferred week ever for Facebook Lives from religious Pages.
In case your Web page has greater than 5,000 followers, strive creating content material for this video-specific tab inside Fb.
Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard you may schedule posts, share video, interact your viewers, and measure the influence of your efforts. Strive it free at this time.
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