Marketing
Monday January 11, 2021 By David Quintanilla
47 Facebook Stats That Matter to Marketers in 2021


Fb is the most important of all of the social networks, by far, primarily based on nearly each measure. On this put up, we lay out 47 present Fb statistics—up to date for 2021—that show this huge platform remains to be a should for entrepreneurs in virtually each sphere.

Let’s discover the Fb stats that can matter to entrepreneurs this yr.

General Facebook stats

1. Facebook has 2.74 billion monthly active users

That’s a rise of 12% year-over-year from September 2019.

If there’s one stat that proves the significance of incorporating Fb into your advertising and marketing technique, that is it. There’s merely no different platform that provides this sort of attain.

2. Fb reaches 59% of the world’s social networking population

It’s the one social platform to achieve greater than half of all social media customers.

3. Fb is the world’s third-most visited website

It’s outranked solely by Google and YouTube. When individuals spend time on-line, there’s a great likelihood they’re spending it on Fb.

4. Fb is the second-most downloaded app

And Fb Messenger is quantity 7. Solely TikTok beats Fb for downloads.

Once more, this means how prevalent Fb is in our day-to-day lives, whether or not on the internet or on our telephones.

5. Fb turns 17 years old in 2021

Mark Zuckerberg launched the primary model of “The Fb” on February 4, 2004. Most high-schoolers have by no means identified a world with out Fb.

There’s little question that in these 17 years, Fb has firmly established itself because the place we get our information, study new merchandise, and talk with mates, household, and companies, as you’ll see within the Fb statistics beneath.

6. 63% of Facebook staff are males

The corporate has been engaged on growing variety in its workforce, and the proportion of male workers is trending down from 69% in 2014. However males nonetheless make up nearly all of staff at Fb, they usually fill a whopping 75.9% of technical roles.

Fb consumer statistics

7. 57% of Facebook’s audience is male

And 43% is feminine. (Fb limits its gender reporting to female and male.) For comparability, Instagram is almost equally split between women and men.

8. 32.4% of Fb’s viewers is aged 25-34

That’s the most important viewers phase by age. The following largest group is aged 18-24, representing 23.5% of Fb’s viewers. Solely 4.7% of Fb’s viewers is 65 or older, and solely 5.8% is 17 or beneath.

9. 95% of the U.S. inhabitants over age 12 is aware of Facebook

Who’re the 5% who’ve by no means heard of the social media behemoth? Good query.

10. 63% of the U.S. population over age 12 makes use of Fb

Whereas virtually all People find out about Fb, about two-thirds of the inhabitants really makes use of it.

That’s down from a excessive of 67% in 2017, however up from 61% final yr.

Facebook usage total U.S. population over 12

Supply: Edison Research

Whereas that’s the general determine, the proportion of American adults utilizing Fb varies by age vary:

  • 64% of 12- to 34-years olds
  • 74% of 35- to 54-year-olds
  • 52% of these 55 and over

11. Solely 8.9% of Facebook’s audience is within the U.S.

Sure, we simply instructed you nearly all of People use Fb: the community reaches 190,000,000 customers in the USA.

However evaluate that to 310,000,000 customers in India. The overwhelming majority of Fb’s viewers lives outdoors of the USA.

12. The quickest rising area for Fb is the Middle East and Africa (13.6%)

That’s adopted by Asia at 10.7%. Fb can also be nonetheless rising in Europe and North America, and noticed 8.7% growth globally in 2020.

Nevertheless, Fb is definitely dropping customers in Germany, Japan, Switzerland, and South Korea.

13. 83% of Canadians have a Fb account

That’s the highest social platform by far in Canada. By comparability, 51% have an Instagram account.

14. 53% of U.S. Facebook users belief the platform to guard their information and privateness

Which means 47% don’t. And of the 53% who do belief Fb, 23% solely achieve this “considerably.” That’s the bottom belief stage amongst social networks.

Cultivating a long-term relationship together with your Fb connections might help overcome their misgivings in regards to the community. Ensure they understand the benefits of following you.

For extra Fb consumer statistics, try our put up on Facebook demographics all entrepreneurs have to know.

Fb utilization statistics

15. Fb customers spend 34 minutes per day utilizing the platform

eMarketer had predicted a drop in time spent on Fb in 2020, however the pandemic modified that. What are Fb customers doing throughout these 34 minutes? Learn on.

16. 79.9% of Facebook users solely entry the platform on a cellular system

Which means they by no means entry Fb on a pc.

By comparability, just one.7% of Fb customers solely entry the platform on a pc. And 18.5% of customers entry Fb from each a cellular system and a pc.

When planning your Facebook ad placement, think about which units your explicit viewers is most certainly to make use of.

17. 80.5% of cellular Fb customers access the app on Android

Solely 14.3% use iOS. That is probably associated to the small share of Fb customers who reside in the USA.

18. 36% of individuals get news from Facebook

That’s the best proportion amongst social networks. There’s an essential dialogue taking place about Fb’s influence as a supply of reports, and it’s one all companies ought to maintain tabs on.

However for entrepreneurs, it’s additionally price contemplating what this Fb stat says in regards to the community’s worth as a platform on which to announce new product launches, campaigns, or collaborations. If there’s a newsworthy angle to one thing you’re engaged on, ensure that your Fb followers find out about it.

Reuters Digital Report proportion that used social network for news content

Supply: Reuters Institute Digital Report 2020

19. 45% of new-music seekers aged 35-54 discover new music on Facebook

That is the one age group that lists Fb as a top-3 supply for brand new music discovery. For musicians catering to Technology X, Fb is a key solution to join with potential new followers.

20. The most discussed moment on Fb in 2020 was the loss of life of Kobe Bryant

Fb customers within the U.S., Mexico, and the Philippines contributed essentially the most posts in regards to the late basketball star.

21. 500 million people use Fb Tales each day

Creating content for Facebook Stories is completely different from creating content material for the Information Feed. The tempo is quicker, the side ratio is completely different, and also you’ve acquired a lot much less textual content to work with. However Tales have the strategic benefit of showing on the high of the display screen.

For entrepreneurs scuffling with the Facebook algorithm, this may be a straightforward means to ensure your content material is seen.

22. Fb customers “love” about 8% of lawmakers’ posts, and categorical “anger” at 6% of them

These are the most typical responses to lawmakers’ Fb posts aside from the generic “Like.”

For entrepreneurs, this serves as a great reminder to look at the varieties of reactions your posts encourage. Love is nice. Anger might imply you must alter your method.

total number of angry and love reactions to lawmakers' Facebook posts

Supply: Pew Research Centre

23. 1.3 billion individuals use Facebook Messenger

That’s 23% of the world inhabitants over the age of 13.

And so they’re utilizing Messenger to speak with manufacturers. There are 10 billion messages despatched between individuals and businesses on Messenger each month.

24. 1.8 billion people use Fb Teams

And there are tens of thousands and thousands of teams on Fb.

Companies and types can create Facebook Groups of their very own to work together with present followers, or discover methods to attach with potential prospects by present public teams.

25. Native Fb Group membership grew 3.3x this spring

That quantity is the expansion from February to Might, 2020.

As individuals discovered themselves sticking a lot nearer to house, they used Fb Teams to connect with their native communities.

26. The largest Facebook Group within the U.S. is The Blackout Coalition

With 1.8 million members, this group helps help Black-owned companies.

Greater than 3.5 million people within the U.S. joined new Fb Teams to help Black-owned companies this spring.

27. Fb Courting has created greater than 1.5 billion matches

Fb’s opt-in relationship part launched in September 2019 and lately expanded into Europe.

28. A mean Fb consumer likes 12 posts per month

That’s one virtually each different day. The common consumer additionally makes 5 feedback and shares one put up each month.

Posting compelling content that encourages engagement will assist make sure you get your share of these likes, feedback, and shares.

29. 96.3% of Facebook users use at the very least one different social media platform

90% of them use YouTube, 73% use Instagram, and 52% use Twitter.

Needless to say you may attain your viewers throughout a number of platforms with remarketing. Installing the Facebook Pixel is a good place to start out.

30. 54% of American social media users say Fb is the platform they use most frequently

Sure, they’re utilizing different social networks, as we simply confirmed you. However Fb is the one most individuals use most frequently. Solely 16% say they use Instagram most frequently, and 5% title Twitter as their most-used social media web site.

Fb enterprise statistics

31. 42% of businesses on Fb are primarily based within the suburbs

By comparability, 33% are city companies, and 25% are primarily based in rural areas.

32. 48.5% of B2B decision makers use Fb for analysis

That makes it the highest conventional social community for B2B analysis, with solely YouTube coming in larger at 50.9%. Don’t neglect Fb when advertising and marketing to a enterprise viewers.

33. 18.3% of U.S. adults made a purchase order by Fb within the final yr

Examine that to 11.1% for Instagram and a pair of.9% for Pinterest.

eMarketer graph of US adults who made purchases via social media platforms

Supply: eMarketer

34. Fb clicks on searches for local business increased 23% from February to Might, 2020

Because the #SupportLocal development took maintain this yr, individuals shifted their focus to native firms and merchandise.

35. ⅔ of Facebook users go to an area enterprise Web page at the very least as soon as every week

It’s not simply the large manufacturers succeeding with Fb advertising and marketing. (Though they’re actually utilizing Fb, too.)

Native companies can use Fb to create lasting connections with repeat prospects inside their very own communities.

36. Fb removed 3,716,817 pieces of content in a single half yr for copyright and trademark infringement and counterfeit studies

Social listening might help you uncover if your individual content material or merchandise are being misused or misrepresented on Fb. When you uncover an issue, attain out to Fb for assist having the content material eliminated.

Fb advert statistics

37. Fb has an promoting viewers of 2.14 billion

That’s the variety of individuals Fb studies might be reached with advertisements on its platform. It’s a rise of two.2% (or 45 million customers) since Q3 2020.

38. 47% of Facebook’s ad revenue comes from the U.S. and Canada

Primarily based on “estimation of the geographic location of our customers after they carry out a revenue-generating exercise.”

However bear in mind: The overwhelming majority of Fb customers reside outdoors the U.S. When you promote a product that may ship internationally, or a digital services or products for which geography shouldn’t be an element, there’s enormous untapped potential right here so that you can attain advert markets with out a whole lot of competitors.

39. The common worth for an advert decreased 9% in Q3 2020

That is excellent news for advertisers, because it means you get (barely) extra bang on your buck.

40. A mean Fb consumer clicks on 12 ads per month

That’s one each 2.5 days. It could not appear to be an enormous quantity, however keep in mind that not all advertisements require a click on to be efficient.

Most significantly, this Fb stat reveals that customers proceed to concentrate to and have interaction with Fb advertisements, moderately than tuning them out.

Girls click on on extra advertisements (15 per 30 days) than males do (10).

41. Within the Philippines and Libya, Fb advertisements can attain 100% of the population over age 13

Sure, everybody. That stage of attain actually can’t be beat.

Fb advertisements can attain 98% of the inhabitants in Malta, Samoa, and Aruba, and 97% in Mongolia, Ecuador, and Peru.

Fb publishing statistics

42. The common Fb Web page shares 1.55 posts per day

Of these posts, 55.6% are images, 22.2% are movies, 18.5% are hyperlinks, and simply 3.6% are straight standing updates.

Wish to benefit from your 1.55 posts per day? Try our weblog put up on the best times to post on Facebook.

43. The common engagement fee for Fb posts is 0.18%

Use this to benchmark your individual engagement fee. When you’re not there but, try our record of how to increase Facebook engagement.

44. Pages with fewer than 10,000 followers see 0.52% engagement

That’s a a lot larger quantity than the Fb stat above. That’s as a result of engagement declines as a Web page’s viewers grows.

Pages with greater than 100,000 followers see solely 0.10% engagement.

Fb video statistics

45. The common engagement fee for Fb video posts is 0.26%

Do not forget that the typical engagement fee general is simply 0.18%. That’s sturdy motivation to include video content in your advertising and marketing technique.

46. Fb Reside viewership increased by 50% this spring

Fb attributes the bounce to individuals desirous to attend reside occasions like health courses, or join with individuals they’ll now not help in particular person, like their favourite artists.

The week of the Easter and Passover holidays was the preferred week ever for Facebook Lives from religious Pages.

47. Greater than 1.25 billion people go to Fb Watch each month

In case your Web page has greater than 5,000 followers, strive creating content material for this video-specific tab inside Fb.

Handle your Fb presence alongside your different social media channels utilizing Hootsuite. From a single dashboard you may schedule posts, share video, interact your viewers, and measure the influence of your efforts. Strive it free at this time.

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