Branding
Wednesday February 10, 2021 By David Quintanilla
A Dream Life Dried Fruit: Inspirational, Quirky, AND Healthy | Dieline


SunnyGoGo, a dried fruit model based mostly in Taiwan, launched a brand new line known as A Dream Life. Once they approached K9 Design and Tsubaki Studio for rebranding functions, they confused how a lot they wished to face out from the competitors with an unconventional and brilliant look.

Whimsically formatted with hues of pinks, yellows, and greens, this packaging takes a daring method to the in any other case conventional labels constantly used within the dried fruit trade. A quaint and simplistic sunbeam emblem will get featured among the many clustered, eccentric textual content.


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A chaotic 12 months has modified the world and other people appear to have misplaced their hopes and goals. For that reason, the brilliant colours symbolize hope, whereas the inspiring phrases function a motivating drive. I sit up for begin to subsequent 12 months, with pure happiness and hopeful progress. I shall additionally uphold the religion and, by my design,  cross alongside this constructive power to everybody round me. I want to encourage the world with brilliant colours and remind them to proceed chasing their goals. 

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Dried fruits appeared in Mesopotamia greater than 4,000 years in the past. In Asia, dried fruit merchandise are very numerous. Beneath such circumstances, dried fruit corporations have fierce competitors when it comes to attracting prospects and gaining publicity. There exists an enormous number of packaging designs and commercials for dry manufacturers. Often the model pictures are extra conservative and conventional, creating a practical visible presentation of fruits. Our buyer, SunnyGoGo, manufactured and bought in Taiwan’s military dried fruit, requested us to create a “distinctive” packaging design for this product.

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We put ahead an avant-garde idea and monopolized the dried fruit market by trendy artwork and design. That’s, the planners of this dried fruit model imagine that “artwork” and “concepts” are distinctive, and hope that they will all the time lead the path of the dried fruit trade. 

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Yellow and fluorescent pink are the principle colours of this packaging, as a result of we imagine that these colours exude magic, gentle, hope, and are harking back to artwork. Take into account that these colours and the respective textual content design should be coordinated. As an ornamental element, we determined to make use of embossing to extend the extent in some areas of the field, and use the new stamping impact to attain extra results.

Editorial photograph
Editorial photograph
Editorial photograph



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