Marketing
Thursday June 17, 2021 By David Quintanilla
A Quick and Simple Guide for Every Network


Whichever social media platforms your model makes use of as a part of its social media strategy, understanding how you can use hashtags will assist increase your brand’s social media reach and engagement.

However in the event you’re sticking with #ThrowbackThursday posts on Twitter, not sure of how else to make use of hashtags, keep proper right here. Your model can do much more.

This put up breaks down the fundamentals of successfully utilizing hashtags on social media and why you need to use them.

You’ll additionally be taught:

  • how you can discover hashtags that can work greatest on your model
  • why utilizing solely standard hashtags isn’t the appropriate method
  • important ideas for utilizing hashtags on each social media platform on the market

Let’s get began.

What is a hashtag?

A hashtag is a word or phrase preceded by the pound symbol. 

On social media, it serves as an indication (for users and algorithms) that a piece of content relates to a specific topic or belongs to a category. 

Hashtags help make content discoverable in on-platform searches and, effectively, reach more people.

Hashtag basics

  • They always start with # but they won’t work if you use spaces, punctuation or symbols.
  • Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers.
  • Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember.
  • Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users.
  • Limit the number of hashtags you use. More isn’t always better. It actually looks spammy.

The history of hashtags

The pound symbol on your keyboard—also called an octothorpe— was initially used to mark numbers.

They were first used as hashtags in the summer of 2007 by Chris Messina. That’s when the online advertising and marketing specialist walked into Twitter’s workplaces with an concept. Due to the platform’s brevity, he instructed the corporate begin utilizing the pound image to group associated Tweets collectively.

This was the first-ever use of the hashtag:

Since then, using hashtags, their attain, and their effectiveness has solely grown.

Hashtags are a option to join social media content material to a selected subject, occasion, theme or dialog. 

They’re not only for Twitter anymore, both. Hashtags are efficient on different social media platforms too. (Discover extra particulars on how you can use hashtags for every platform under.)

Why use hashtags?

Improve engagement along with your followers

Together with hashtags in your posts means collaborating in a dialog taking place on that social media platform. And most significantly, it makes your posts seen in that dialog.

This could result in better engagement, boosting your model’s social media engagement via likes, shares, feedback, and new followers.

Construct model consciousness with branded hashtags

Making a branded hashtag might be an efficient option to promote your enterprise and drive conversations.

For instance, the Raptors’ branded hashtag #WetheNorth lit up in the course of the workforce’s successful 2019 season. It has common attraction, and was one of the most-used hashtags by Canadians in the first half of 2019.

One other instance is Cheerios and its #CheeriosHeartHuntSweepstakes marketing campaign. This contest inspired followers to buy Cheerios merchandise and likewise unfold consciousness of the model by posting photographs on social media.

A option to present help for social points

Utilizing a hashtag that’s related to a problem past your model is a option to mobilize behind an vital trigger or difficulty.

For instance, #EachforEqual and #IWD2020 have been used throughout social media platforms, together with LinkedIn, on Worldwide Girls’s Day.

Rio Tinto post on LinkedIn using hashtag #eachforequal

Manufacturers also can create a branded hashtag that additionally reveals its connection to a social difficulty.

For instance, the Canadian telecommunications firm Bell makes use of the branded hashtag #BellLetsTalk to advertise psychological well being consciousness.

Add context to a social media put up

On Twitter, you don’t have a ton of house to write down a caption. You might have 280 characters, to be actual.

On Instagram, longer captions aren’t always the most effective. Similar with Fb, Pinterest, LinkedIn or every other platform—generally much less is extra.

Utilizing a hashtag generally is a easy option to contextualize what you’re speaking about, with out utilizing up invaluable characters or writing repetitive captions.

For instance, NASA celebrated the fiftieth anniversary of the Apollo 11 moon touchdown in July 2019. Utilizing the #Apollo50th hashtag was a part of its digital marketing campaign. On World Emoji Day, which can be in July, NASA posted one of the most popular tweets:

Hashtags contextualize this artistic Tweet, making it clear that NASA is celebrating each the anniversary and collaborating within the World Emoji Day dialog.

Assist your target market discover you

On Linkedin and Instagram, customers can observe hashtags in addition to different customers. Utilizing just a few standard hashtags might be one other manner to assist new customers discover your model.

For instance, in the event you use #journey in your Instagram posts, somebody who follows that hashtag will see your current put up of their feed. You may achieve some new followers this fashion.

Travel hashtag page on Instagram with 377,000,000 posts

Disclose sponsored partnerships

This part is for influencers and manufacturers who work with influencers.

When working with manufacturers, influencers should let their audiences know {that a} piece of content material is sponsored. It’s the regulation — the FTC (Federal Commerce Commissions) launched detailed advertising disclosure guidelines for online influencers in 2019.  Failure to conform may end up in excessive fines for each the influencer and the model.

So, influencers: at all times add hashtags clearly indicating a sponsorship to branded posts.

Manufacturers: just be sure you search for such hashtags when reviewing and accepting influencer content material.

The most well-liked hashtags of 2021

The most well-liked hashtags on the market aren’t essentially one of the best hashtags.

For instance, the hashtag #followme has greater than 575 million posts on Instagram. Hashtags that solicit likes don’t have interaction your followers and don’t add any which means to your social media put up.

In addition they look actually spammy. And also you don’t need that.

However don’t ignore standard hashtags, both. For instance, #throwbackthursday or #flashbackfriday or other daily hashtags might be enjoyable methods on your model to affix a wider social media dialog.

As of June 2021, a number of the hottest Instagram hashtags of all time embody:

  1. #love (2.1B posts)
  2. #instagood (1.3B posts)
  3. #style (972M posts)
  4. #photooftheday (931M posts)
  5. #pictures (769M posts)
  6. #lovely (749M posts)
  7. #instagram (691M posts)
  8. #picoftheday (655M posts)
  9. #nature (639M posts)
  10. #pleased (639M posts)

In fact, standard hashtags differ relying on what social media platform you’re utilizing. On LinkedIn, standard hashtags embody #management and #productiveness.

Whereas there are hundreds of thousands—even billions—of posts utilizing standard hashtags, they’re comparatively common. They aren’t particular to an business or a theme. And don’t say lots about your model.

So, attempt to determine area of interest hashtags which are related to your model and what you symbolize.

6 methods to search out one of the best hashtags

To search out hashtags which are particular to your model, your business and your viewers, you’ll should do some analysis.

1. Monitor social media influencers and rivals

Begin by doing a competitive analysis on social media. Collect intel about your rivals and any related influencers inside your model’s area of interest.

Make be aware of which hashtags they use most frequently and what number of hashtags they use in every of their posts. This may aid you learn the way your rivals are participating along with your shared target market and which key phrases they have an inclination to make use of.

2. Use Hashtagify.me

Hashtagify.me helps you discover one of the best Twitter hashtags or Instagram hashtags on your model.

With this instrument, you may search any hashtag and see how standard it’s. For instance, in the event you search the recognition of #springtime, you’ll get outcomes exhibiting you this hashtag’s total reputation, its current reputation, and the tendencies for the month and week.

hashtag analytics results for "spring time"

It’s also possible to kind in your Twitter or Instagram caption. Then, it would offer you hashtag strategies.

3. Know which hashtags are trending

RiteTag enables you to kind your social media caption into the textual content bar and add the picture you’ll pair along with your caption.

RiteTag generates trending hashtag strategies primarily based in your content material. You’ll see one of the best hashtags to get your put up seen instantly, in addition to hashtags to get your put up seen over time. Click on “Get Report” for detailed evaluation on the hashtags it shows.

hashtag comparison page on RiteTag

4. Get a social media listening tool

A instrument like Hootsuite lets your model use search streams to find which hashtags are one of the best for all of the social networks it makes use of. Merely, search streams make it straightforward to see which hashtags are the preferred and the simplest.

Be taught extra by watching this video:

5. Discover associated hashtags

If you have already got an excellent grasp of which hashtags are working nicely on your model, think about using associated hashtags. These is perhaps slightly extra particular than the favored hashtags you’re already utilizing, which may aid you join with a extra focused viewers.

On Instagram, the associated hashtags present simply above the “High” and “Current” tabs when within the Discover part of Instagram.

hashtag page for "travel" on Instagram, highlighting related hashtags

On LinkedIn, you could find extra hashtag suggestions after clicking on a hashtag. Select the “Uncover extra hashtags” buttons after clicking on the ellipsis.

Highlighting "Discover new hashtags" for #marketing hashtag on LinkedIn

6. Analyze which hashtags have been profitable on previous posts

Maintain monitor of which hashtags you’ve used on previous posts. Analyze which posts have been hottest, then see if there’s a pattern with the hashtags you’ve used.

Should you discover a few of your hottest posts at all times comprise just a few of the identical hashtags, make some extent to incorporate these in your future posts as nicely.

Methods to use hashtags on each community

Right here, discover easy, easy-to-read ideas for utilizing hashtags on totally different social media platforms.

Methods to use Twitter hashtags

Optimum variety of hashtags to make use of:

1-2

The place you’ll discover hashtags on Twitter:

You need to use hashtags anywhere in your Tweets. Use them at the beginning for emphasis, on the finish for context, or in the midst of your put up to spotlight a key phrase.

Hashtags will also be added in a remark if you Retweet, in replies and in your Twitter bio.

It’s also possible to:

  • Sort a hashtagged key phrase into Twitter’s search bar to search out hashtagged content material.
  • See trending hashtags in Twitter’s trending topics.

A pair important hashtag ideas to bear in mind:

  • Technically, you need to use as many hashtags as you want in a Tweet, throughout the 280-character restrict. However Twitter recommends using no more than two.
  • Should you’re creating a brand new hashtag, do a little analysis first. Be certain it’s not already getting used.

Methods to use Fb hashtags

Optimum variety of hashtags to make use of:

1-2

The place you’ll discover hashtags on Fb:

Hashtags might be included in any a part of your written Fb put up or within the feedback.

Hashtags are additionally helpful for grouping content material in non-public Fb teams by theme or subject. That is vital for manufacturers to bear in mind contemplating Facebook is seeing its users shift to private channels.

It’s also possible to:

  • Seek for a hashtag utilizing Fb’s search bar.
  • Click on on a hashtag to see a feed of Fb posts utilizing that very same hashtag.
  • Search hashtags utilized in non-public Fb teams utilizing the “search this group” bar underneath the group’s menu.

A pair important hashtag ideas:

  • As a result of so many customers’ profiles are non-public on Fb, do not forget that it’s more challenging for manufacturers to trace how customers are interacting along with your hashtags.
  • Monitor your model’s hashtags and see which public profiles are becoming a member of within the dialog by utilizing the URL fb.com/hashtag/_____. Embody the key phrase you need to search on the finish.

Methods to use Instagram hashtags

Optimum variety of hashtags to make use of:

5-10

The place you’ll discover hashtags on Instagram:

Embody hashtags after writing a great Instagram caption. It’s also possible to embody hashtags within the feedback part when participating along with your followers.

And you’ll embody as much as 10 hashtags in your Instagram Tales.

It’s additionally potential to incorporate hashtags in your model’s Instagram profile bio.

For even more tips on Instagram hashtags, read this detailed guide.

It’s also possible to:

  • Search hashtags within the Tags tab of Instagram’s Discover part.
  • Comply with hashtags. Which means content material from any creator will present in your feed, so long as it consists of the hashtag you’re following.

A pair important hashtag ideas:

  • Contemplate posting your hashtags because the put up’s first remark so followers can concentrate on the nice caption you’ve written.
  • With an Instagram Enterprise account, you may entry Instagram Insights. Then you may see what number of impressions your profile received from hashtags.

Instagram Insights page showing where to view how many people saw your post because of your hashtags

Methods to use YouTube hashtags

Optimum variety of hashtags to make use of:

2-3

The place you’ll discover hashtags on YouTube:

Add just a few hashtags in your model’s YouTube video title or within the video description.

Click on on the hyperlinked hashtag to see a feed with different movies that additionally use that very same hashtag.

Keep in mind: Don’t use greater than 15 hashtags. YouTube will ignore all of the hashtags, and possibly even flag your content material due to your spammy behaviour.

YouTube hashtags aren’t the one manner to assist customers discover your movies. We now have 12 tactics that will help your brand’s videos get views.

A pair important hashtag ideas:

  • Hashtags are hyperlinked in titles and descriptions, so followers can discover different content material with the identical hashtags by clicking on both.
  • Should you don’t embody hashtags within the title, the primary three hashtags within the description will present above your movies title.

Methods to use LinkedIn hashtags

Optimum variety of hashtags to make use of:

1-2

The place you’ll discover hashtags on LinkedIn:

Incorporate hashtags anyplace into your written LinkedIn update and in a LinkedIn article you write.

It’s also possible to:

  • Search hashtags utilizing the platform’s search bar.
  • See trending LinkedIn hashtags will present within the “information and views” part on the house web page.
  • Get hashtag strategies from LinkedIn as you write an replace.

For extra ideas, learn this guide to using hashtags on LinkedIn.

A pair important hashtag ideas:

  • LinkedIn is an expert platform. Maintain using hashtags skilled too.
  • Comply with hashtags on LinkedIn to see current posts incorporating that hashtag.

Methods to use Pinterest hashtags

Optimum variety of hashtags to make use of:

2-5

The place you’ll discover hashtags on Pinterest:

When utilizing Pinterest for business, embody Pinterest hashtags when writing a Pin description or in a written description when Repinning.

Pinterest even affords hashtag strategies (within the cellular model solely) when creating a brand new Pin.

A pair important hashtag ideas:

  • Consider Pinterest as a search engine. Use hashtags which are searchable, particular and that comprise related key phrases.
  • Don’t use more than 20 hashtags in a Pin description.

Should you’re not already, it’s time to begin utilizing hashtags in your social media posts. Despite the fact that they first gained reputation in 2007, they’re much more helpful at present on your model!

With Hootsuite you may arrange streams to watch hashtags and see how successfully you’re utilizing them. Strive it free at present.

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