Should you’re searching for a tough seltzer that appears pretty much as good in your fingers because it tastes in your mouth, then when you’ve discovered Excessive Water, you’ve discovered the last word seltzer. Noon was approached by the proprietor of Excessive Water to design a easy, but picturesque scene for every arduous seltzer can. Taking a cue from many individuals’s love of water and nautical actions, the creators of the Excessive Water model id used funky colours and curved, linear, minimalist illustrations to set every scene.
Onerous seltzers are the cool new wave of alcoholic drinks. They’re very best if you’d like one thing extra refined than a pint of beer, however extra refreshing than a vodka soda. Demand is swelling, and we had been requested to create a brand new premium model led by the idea of the water’s edge – a spot of emotional significance to many.
Comprised of glowing spring water from the Cotswolds, triple distilled vodka, and pure fruit essences, the model can also be set to donate a proportion of earnings to marine charities. Alongside ambitions to be the tastiest within the class, Excessive Water is low calorie, vegan, and gluten-free. It additionally is available in absolutely recyclable cans, and incorporates no synthetic substances.
For the brand-creation mission, we had been tasked to ship the model technique and id, model world imaginative and prescient, and packaging design. Key aims included: elevating the class bar on visible design, storytelling, and style cues.
Onerous seltzers are already massive within the US and presently rising within the UK. To catch and journey this wave, we wanted to create a model that might mix premium aspirations with mainstream enchantment, seize the magic of the water’s edge, and promise loads of enjoyable. Emotional connection was presently missing within the market. So our first consideration was to create a robust model story with a fascinating manifesto, distinct model values, and a ‘modern way of life’ tone of voice. Magnificence, desirability, and enjoyable had been key. Every part wanted to be angled at audiences who need to take pleasure in good occasions – with out compromising well being and wellbeing.
For individuals who need to drink up each final drop of life and revel in guilt-free good occasions, Excessive Water is right here. Elegant and tranquil with undercurrents of opulent enjoyable, our evocative designs set the scene. Ripples of anticipation stream throughout a spread of art-based cans, and you may image your self bobbing across the coast of Cornwall or stress-free on the sands of Sicily.
For the solar risers and solar setters, Excessive Water balances a scrumptious philosophy of life with a sunny persona and a transparent, accountable objective. Glowing with charisma, the clear, refreshing id balances good occasions and good well being, clearly reflecting the founder’s ardour for all times on the water’s edge. The outcomes increase the bar for premium arduous seltzers, telling an aspirational story whereas being extremely shareable throughout all social media platforms.
That is Excessive Water. Come take a sip.
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