Branding
Tuesday June 22, 2021 By David Quintanilla
A Sweet, Sweet Design By Wonderkind For Cookie Dough Company Toto | Dieline


There are sommeliers for wine and cheesemongers for cheese, and no matter there’s for cookie dough, I am a type of. Toto’s bundle design is all the things you may ever dream of for a sweets firm: brilliant, full of life, cheery, and easy-going. Designed by the Austin-based design studio, Wonderkind, the energetic hues of the packaging make this cookie dough carton one which pops out at you in a sea of rivals.


Editorial photograph

Beforehand generally known as Made By cookies, Toto got here to us wanting a brilliant, full of life design that might assist the model excel subsequent to very long time leaders in a retail cookie and cookie dough setting, in addition to on-line.

The design is a mixture of clear, minimal construction, brilliant coloration and daring and playful typography. The true magic of this cookie dough comes from being made from 8 superfood substances, so we made this proposition simply distinguishable on all sides of the packaging. We used a full of life shade of inexperienced to focus on the manufacturers major differentiator after which prolonged the colour utility to the ingredient record on the again for straightforward way-finding.

This challenge was an absolute pleasure to convey to life, and now we’re wanting ahead to assist the model set up a social presence.

Editorial photograph
Editorial photograph



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