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Tuesday January 26, 2021 By David Quintanilla
A Tall Order…Glenmorangie Giftable Giraffe Tin | Dieline


You won’t instantly consider whiskey and giraffes going collectively, however when you see the packaging design for the Giftable Giraffe Tin for Glenmorangie, you may contemplate them the right pairing. Using the sample of a giraffes spots, the field containing every malt variant is reduce out, permitting the patron to see the beautiful spirit inside. The font alongside the facet of the field runs horizontally, one other nod to the peak of the majestic creatures.

Every malt is distinguished by the colour of the wrap-around label, with every coloration chosen to stay out in stark distinction to the oranges of the field. 

Nevertheless, it’s not simply the plain design cues that enable the Giftable Giraffe Tin for Glenmorangie to be a captivating homage to those animals. By the general poise and beauty of the design, giraffes are honored via this spirit’s design.


Butterfly Cannon delivered a tall order with their Giftable Giraffe Tin for Glenmorangie

The Highland Distillery of Glenmorangie is famed for its imaginative strategy to whiskey-making and having the tallest stills in Scotland, which create its well-known smoother, lighter spirit. We had been approached to create a present pack to deal with their three core single malts: Glenmorangie The Authentic, The Lasanta and The Quinta Ruban. The pack needed to talk the model story of the tallest stills, while being eye-catching and giftable.

The giraffe has lengthy been the unofficial mascot of Glenmorangie because the necks of their copper stills are the identical peak as a male giraffe. Our strategy was to convey this a lot beloved, however underused image to the fore to ship the mandatory disruptive presence on crowded gifting cabinets.

Colored Glenmorangie’s signature ‘Orangie’, the limited-edition tin is tough to overlook. On the facet, an embossed giraffe sample makes the tin texturally and visually partaking. Extra conventional, heritage components such because the distillery identify printed in embossed varnish contrasts with the modern quirkiness of the giraffe-print, delivering high quality reassurance. While via the die-cut giraffe sample entrance, you may catch a glimpse of the bottle inside, like a giraffe peeking via the foliage, enhancing the gifting expertise. As a of entirety, on the reverse of the tin, we created an illustration of the giraffe standing head-to-head with Glenmorangie’s signature copper stills, emphasising the hyperlink between the giraffe and Glenmorangie.

The tin marks the beginning of a ground-breaking 3-year partnership between Glenmorangie and the Giraffe Conservation Basis and the Royal Zoological Society of Scotland, supporting efforts to guard this majestic animal.

In step with this spirit of conservation and our personal Butterfly Cannon, Acutely aware Design course of, the design permits for one tin for use for all three variants, decreasing manufacturing processes and prices of products. The three variants are differentiated by block-colored bands which give nice stand out on shelf: basic orange for Glenmorangie Authentic, forest inexperienced for Glenmorangie Quinta Ruban and a wealthy sherry pink for Glenmorangie Lasanta. The distinction is disruptive but maintains the stability of proudly exhibiting Glenmorangie’s heritage.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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