Branding
Friday April 2, 2021 By David Quintanilla
A Taste For Untamed Nature With Mac-Talla | Dieline


Thirst Craft designed the facade for Mac-Talla, a family-owned Scotch model primarily based in Scotland. Above all, the Morrison household values historical past, custom, and their house in Islay. With that mentioned, their experience with whiskey distillation shines by means of with their Mac-Talla whiskey, which is obtainable in three varieties. Whereas every bottle boasts the identical label and emblem, primarily based off the formatting of previous prepare and airplane tickets, every bottle is shade coded accordingly to replicate the symbolism of every sort of whiskey’s identify. The distinctive hand-drawn sketches on every bottle’s label additional emphasize the attention-to-detail of their whole course of. 


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There’s no place like Islay, Scotland. Steeped in custom, formed by the weather, it’s lengthy been a breeding floor for greatness. Nice historical past, nice legacy, andafter allnice whiskey. For generations, the Morrison household has sought to bottle this greatness. Time and time once more, they’ve answered the island’s name, on the mercy of its weather-beaten shores. The result’s Mac-Talla. 

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Carved by the Terra, Mara, and Strata on the very coronary heart of Islay, it’s a style of the untamed that leaves a long-lasting impression. That means ‘echo’ in Gaelic, Mac-Talla takes you on a style journey throughout the island of Islay. Selecting the right single malt whiskies to showcase the range and depth throughout completely different strengths, ages, and maturations. 

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There are three whiskies within the launch vary: a basic Islay expression, a cask energy expression, and a 15-year aged expression. Borrowing from the visible language of journey, we created a ticket impressed format that tells a narrative of the liquid inside and encourages the drinker to start out their journey into the world of Islay whiskey.

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Every label is layered with the feel of foils and embossing harking back to stamps and finishes on previous journey tickets. There are additionally three cuts taken from the highest label to represent the three generations of the Morrison Household, who’ve been concerned with whisky from Islay for years. The signature Morrison bottle, in a wealthy olive shade, is used to convey cues of pleated Islay whiskies and a contact of smoke, passport-style etched illustrations. These photographs seize scenes and tales from the island as a crowning glory. A spread of whiskies that, just like the island they got here from, echo within the reminiscence for evermore.

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Editorial photograph



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