Branding
Tuesday June 22, 2021 By David Quintanilla
Add A Little Spice To Your Life With SOS Foods | Dieline


SOS is a spice model that is all about transparency. Whilst you may not have the ability to see by means of their luggage crammed with flavorful spices, the surface of the bag particulars the whole lot it’s essential find out about how a lot the model donates to the social initiatives of the area of the spice’s origin. The colour gradient of the merchandise is a pleasant contact and makes me really feel like I have to buy all the spices to create an entire set, regardless that I’d by no means have used Lorbeer as soon as in my life. The illustrations on the entrance of the label add a healthful addition, particularly at the side of the sans-serif typeface that radiates a extra industrial feeling.


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SOS Meals is extra than simply an internet retailer for spices. Their idea: truthful costs to producers and the technology of donations that movement immediately into social initiatives within the areas of origin.

Pure merchandise, private contact with truthful situations, sustainable packaging options and a clear publication of donations – with this mission, the 2 founders, Felix and Rami, wish to increase consciousness concerning the grievances within the meals trade and re-establish truthful commerce. As well as, with every product sale 20% of the turnover flows into social initiatives of the area of origin, in an effort to assist immediately on web site and help the individuals. The challenge begins with 8 spices from syria: Cumin, Fennel, Paprika, Chili, Coriander, Baharat, Zatar and Bay Leaf.

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Now we have included many small particulars into the packaging. The concept of transparency is among the most essential factors for the 2 founders. And since there’s nothing to cover, the whole lot is communicated transparently on the merchandise. The small diamond additionally exhibits the share of the donation. To visually help the concept of transparency, all essential info similar to origin, processing and style of the spice is communicated in tabular kind. As a central design factor of the packaging we’ve chosen fantastic, hand-drawn illustrations. Every product will get its personal particular person line drawing that involves life on the web site. The light shade gradient of the product vary, the design of the diamond sample, the hidden message within the backside of the bag – all this rounds off the looks for SOS Meals.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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