Branding
Tuesday May 4, 2021 By David Quintanilla
Adding Character And Joy With Tick Tock Wellbeing | Dieline


Jamie Nash Studio has designed and illustrated the tea packaging for the beloved UK tea model, Tick Tock. The colorfully illustrated designs have been created for the brand new flavors of Ginger Enhance and Chai Calm down. The bundle design faucets into Tick Tock’s playful nature via the illustrations of a prancing zebra and a tiger floating via the water. Every little thing about these tea’s packaging promotes a heat and charming feeling that is positive to be accesible for anybody aged two to at least one hundred and two.


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Tick Tock is likely one of the UK’s most iconic and well-known tea manufacturers. Unbiased and pioneering, the household behind Tick Tock first cultivated rooibos (pronounced roy-boss) in 1903 and over 4 generations later they proceed to champion this selection.

We have been approached by Tick Tock to develop their Wellbeing vary and create designs for 2 new flavours, together with new illustration, pack design, naming and model world. Fruit and natural drinks proceed to develop in reputation with well being acutely aware customers on the lookout for teas that not solely provide a novel flavour expertise but additionally promote well being and a way of general wellbeing. Tick Tock’s Wellbeing vary gives this market distinctive, benefit-led rooibos blends which might be all about delivering a particular temper and serving to drinkers realise a wholesome way of life. ‘Ginger Enhance’ aids pure defences with ginger, lemon and echinacea whereas ‘Chai Calm down’ gives a warming, spicy deal with with cinnamon, ginger and cardamom.

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With most opponents illustrating flavour, we wished to precise Tick Tock’s playful persona by conveying the advantages of the tea via animal characters. After presenting a wide range of sketches for the potential illustrations, a leaping zebra was chosen to deliver a zingy, uplifting temper to Ginger Enhance, whereas a tiger taking a dip within the reflection of a heat solar completely captures Chai Calm down. These characters grow to be iconic flavour mascots to be used throughout the whole model world – from advertising collateral to merchandise – playfully bringing to life the spirit of every mix. Supported with Tick Tock’s strongest property; daring typography, vivid colors and playful copy, Tick Tock Wellbeing embodies the model’s tagline, “A tea for anytime. Morning, midday and evening.”

Patrick Busse, the director at Tea Instances Buying and selling Ltd., says: “Working with Jamie is all the time an actual pleasure. He’s an distinctive designer and illustrator with a deep understanding of brand name who — critically— is ready to deliver his creativity and integrity to bear throughout the confines of a tightly managed industrial course of.”

The present lineup was additionally up to date with new messaging and pack codecs that permit Tick Tock to pack in biodegradable teabags. The brand new flavours are on cabinets now, including to Tick Tock’s vary of naturally caffeine free teas that promote “vivid days and peaceable nights.”

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