Marketing
Tuesday June 15, 2021 By David Quintanilla
All the Facebook Ad Sizes You Need to Know in 2021


Fb advert sizes change greater than a Radio Metropolis Rockette modifications costume.

From introducing new advert codecs to consistently updating the size and specs of current photos and movies, Fb likes to maintain digital entrepreneurs on our toes—and with good motive.

One out of every five digital advert {dollars} is spent on Fb. The platform’s roughly 2 billion month-to-month customers spend a mean of 53 minutes a day on the location—greater than Snapchat (33 minutes) and Instagram (32 minutes).

If you wish to attain eyeballs on-line, Fb is the place to do it. Meaning they’re at all times going to determine one of the simplest ways to your adverts to attract in prospects.

With all of the modifications although, how are you speculated to design eye-catching adverts that’ll woo prospects?

Properly now you’ll be able to, with this helpful cheat sheet!

Facebook video ads sizes

When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.

Fb recommends importing video with sq. (1:1) or vertical (4:5, 9:16 and 16:9) facet ratios, to maximise compatibility on each desktop and cellular screens. The platform additionally recommends protecting movies short (15 seconds or much less) and designing movies that work with and with out sound (by enabling captions).

For finest outcomes, keep on with the next specs for video adverts:

Fb feed movies

GIF of Facebook feed video sizes

Minimal width: 120 px
Minimal top: 120 px
Decision: not less than 1080 x 1080 px
Video ratio: 4:5
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 241 minutes

For all video advert varieties, Fb recommends importing the “highest decision supply video out there with out letter or pillar boxing.” Fb offers an exhaustive list of facet ratios and options out there for every advert kind.

Illustration of Facebook feed video specs

Use MP4, GIF or MOV format, with a most file dimension of 4GB, and a most size of 241 min.

Fb instantaneous article movies

Screenshot of a Facebook Instant Article video
Supply: Facebook

Decision: not less than 1080 x 1080 px
Video ratio: 9:16 to 16:9
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb in-stream movies

Facebook in-stream video example
Supply: Facebook

Decision: not less than 1080 x 1080 px
Really helpful video ratio: 16:9 or 1:1 (however helps from 9:16 to 9:16)
Video file dimension: 4GB max
Minimal video size: 5 seconds
Most video size: 10 minutes (restrict might differ relying on goal)

Fb Market video adverts

Screenshot of a Facebook Marketplace video ad
Supply: Facebook

Really helpful: Highest decision out there (not less than 1080 x 1080 px)
Video ratio: 4:5 (however 9:16 to 16:9 is supported)
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb Tales adverts

Example of a Facebook Stories ad
Supply: Facebook

Really helpful: Highest decision out there (not less than 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file dimension: 4GB max
Most video size: 2 minutes

Fb video feeds

Example of a Facebook video feed ad
Supply: Facebook

Fb video feeds are totally different from in-stream movies and Fb movies you see in your newsfeed. When a consumer clicks on a video of their feed, that video will open up in a participant with different video feeds under. These adverts seem in these video feeds.

Really helpful: Highest decision out there (not less than 1080 x 1080 px)
Video ratio: 4:5 (16:9 to 9:16 supported)
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb picture adverts dimension

Your prospects wish to see what they’re shopping for earlier than they purchase it.

So if you wish to get your viewers’s consideration on Fb, you have to embrace photos in your adverts, ideally ones that showcase your product or model in a singular, eye-catching means.

However designing picture adverts for Fb could be difficult. Completely different advert locations (newsfeed, Messenger, the fitting column) and show codecs (cellular, desktop) typically name for various advert sizes. Fb’s Adverts Supervisor now even enables you to upload different images for different display formats, and preview the best way an advert seems earlier than it goes stay.

For finest outcomes, keep on with the next specs for picture adverts:

Fb feed photos

Example of a Facebook image ad
Supply: Facebook

Decision: not less than 1080 x 1080 pixels
Minimal width: 600 pixels
Minimal top: 600 pixels
Facet ratio: 1:91 to 1:1

For all picture adverts, Fb recommends that you just add “the best decision picture out there” in both .JPG or .PNG format, cropped to a supported facet ratio.

Fb proper column photos

Screenshot of a right column ad on Facebook
Supply: Facebook

Ratio: 1:1 (1.91:1 to 1:1 supported)
Minimal width: 254 pixels
Minimal top: 133 pixels
Decision: not less than 1080 x 1080

Do not forget that proper column adverts are a desktop-only format, however that they “might seem in different areas of the location” too.

Fb Prompt Article photos

Screenshot of a Facebook Instant Article ad
Supply: Facebook

Most file dimension: 30 MB
Facet ratio: 1.91:1 to 1:1
Decision: not less than 1080 x 1080 px

Fb Market photos

Screenshot of a Facebook Marketplace image ad
Supply: Facebook

Most file dimension: 30 MB
Facet ratio: 1:1
Decision: not less than 1080 x 1080 px

Fb Tales

Facebook image ad on Facebook Stories
Supply: Facebook

Should you use a nonetheless picture in your Fb Tales advert, Fb recommends that you just preserve about 14% or 250 pixels at each the highest and backside of your picture “free from texts and logos.” That stops it from being coated up by instruments comparable to calls-to-action and your profile icon.

Most file dimension: 30 MB
Facet ratio: 1:1
Decision: not less than 1080 x 1080 px
Minimal width: 500 px
Most file dimension: 30 MB

Fb search outcomes photos

Example of Facebook search results ads
Supply: Facebook

Decision: not less than 1080 x 1080 pixels
Facet ratio: 1.91:1
Minimal picture width: 600 pixels
Minimal picture top: 600 pixels

Fb carousel adverts dimension

GIF of different Facebook carousel ads sizes

Carousels allow you to showcase as much as 10 photos or movies in a single advert, with out having the consumer navigate to a brand new web page.

Carousels can seem in six totally different locations on Fb: the primary Fb feed, the fitting column, instantaneous articles, Fb Market, the Fb Viewers Community, and Fb Messenger. However all carousel codecs use comparable picture and video specs.

Fb feed carousels

Screenshot Facebook feed carousel ad
Supply: Facebook

Decision: not less than 1080 1080 pixels
Most picture file dimension: 30MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10
File varieties: PNG, JPG, MP4, MOV, GIF

Fb proper column carousels

Screenshot Facebook feed carousel ad
Supply: Facebook

Decision: not less than 1080 x 1080 pixels
Most picture file dimension: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb Prompt Article carousels

Screenshot of Facebook feed instant article ad
Supply: Facebook

Decision: not less than 1080 x 1080 pixels
Most picture file dimension: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb Market carousels

Screenshot of a Facebook Marketplace image ad
Supply: Facebook

Decision: not less than 1080 x 1080 px
Most picture file dimension: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb Tales carousels

Screenshot of a Facebook Stories carouselad
Supply: Facebook

You possibly can exhibit three photos in a single advert on Fb Tales with Expandable Carousel. When a consumer arrives at your story, they’ll have the chance to faucet on the cardboard and see two extra playing cards.

Decision: not less than 1080 x 1080 pixels
Most picture file dimension: 30 MB
Really helpful ratio: 1:1
Minimal width: 500 pixels
Minimal variety of playing cards: 3
Most variety of playing cards: 3

Fb search outcomes

Screenshot of a Facebook search results ad
Supply: Facebook

Decision: not less than 1080 x 1080 pixels
Most picture file dimension: 30 MB
Most video dimension: 4 GB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb assortment adverts dimension

Collections are an advert kind that makes it simpler for customers to browse and buy merchandise immediately within the Fb feed. A Assortment often features a cowl picture or video adopted by a number of product photos.

You possibly can select to have your video autoplay when a consumer scrolls over your assortment. Clicking the video will open Instant Experience, a full-screen expertise designed to drive visitors on to your product pages. You possibly can add buttons, carousels, photographs, textual content and video to Prompt Expertise adverts. Video and audio will robotically play once you scroll previous them within the app.

Fb feed collections

Screenshot of a Facebook feed collection ad
Supply: Facebook

The primary media asset in your Prompt Expertise would be the cowl picture or video that reveals up in your assortment advert.

Any vertical photos is likely to be cropped to a max 1:1 ratio.

Decision: not less than 1080 x 1080 pixels
Max facet ratio: 1:1
File varieties: JPG, PNG, MP4, MOV, GIF
Most picture file dimension: 30 MB
Most video file dimension: 4 GB

Extra Fb promoting assets

The artwork of Fb promoting is extra than simply sizes and specs. Right here’s what you’ll must know to create a very profitable marketing campaign:

Get essentially the most out of your Fb advert funds with AdEspresso by Hootsuite or Hootsuite Adverts. Each are highly effective choices that make it simple to create, handle, and optimize campaigns.

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