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Saturday December 5, 2020 By David Quintanilla
Amarumayu Takes You On A Far-Flung Journey To The Peruvian Amazon | Dieline


The South American nation of Peru is generally comprised of the Amazonian rainforest, protecting 60% of the country. The plush, dense jungle is likely one of the most biodiverse locations on the planet, house to some crops thought-about superfoods for his or her focus of important vitamins. Two of these fruits, buriti and camu camu, are filled with nutritional vitamins, antioxidants, and minerals, forming the bottom for the practical beverage line Amarumayu, which additionally seeks to protect and promote the identical forest its superfoods name house.

Editorial photograph

The model enlisted company Moxie Sozo to carry the magic and majesty of the Amazon and her pure treasures to Amarumayu prospects. The intense bottles layer lovely illustrations of buriti and camu camu fruit together with engravings impressed by postage stamps from the early to mid twentieth century. The offset placement of the graphics lends a hand-packaged, airmailed really feel to the entire affair. The bottle labels evoke intrigue and curiosity of a vacation spot so alien but totally of this world; a spot harmful and delightful, a land that may be harsh but additionally giving.

Editorial photograph
Editorial photograph

Amarumayu can be making efforts to guard the Amazon from deforestation by investing in 5 million hectares of land and supply a viable business various to logging by offering a marketplace for produce harvested from dwell bushes. The financial exercise additionally advantages the indigenous folks of the Amazon, who’ve guarded the land for hundreds of years.

Editorial photograph
Editorial photograph

Amarumayu’s core elements might come from the Amazon rainforest, however to buy their drinks, you’ll should discover a unique Amazon.



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