Branding
Thursday April 8, 2021 By David Quintanilla
Awesome Dope Brings Nostalgia And Creative Vibes To Cannabis Branding | Dieline


The connection between hashish and artwork is a long-standing one. Some of us affiliate it with creativity, and seemingly mundane gadgets and routines can turn out to be reworked as cannabinoids alter the dials on the senses. People range, after all, however for some folks getting excessive amplifies, adjusts, modifies, or distorts actuality, often in a pleasing approach.

Few hashish manufacturers seize that spirit and connection to the creative and inventive sides of humanity. Certain, there’s loads of actually lovely and beautiful weed manufacturers, however in lots of situations, it’s clear that advertising and marketing drives the design. Or your complete id depends on a star spokesperson or investor. After seeing so many situations of each, it’s nearly troublesome to think about a hashish model pushed by artwork exemplifying the area shared with creativity.

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Los Angeles-based Superior Dope is a jolt of pop-art meets authorized hashish that reimages timeless packaging design by means of collaborative creation. Consisting of designers, touring musicians, vogue trade veterans, and legacy hashish operators, Farm & Manufacturing facility’s Superior Dope wouldn’t even describe itself as a model, approaching hashish from a unique perspective.

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Editorial photograph
Editorial photograph
Editorial photograph

“A greater approach to consider our output could be to contemplate us extra like a band than a model,” says Superior Dope Inventive Director Thomas Gavin. “Every new packaging run or merch launch builds off our earlier work by decoding what we predict is attention-grabbing with out going too removed from our present guideposts: nostalgia, creativity, and accessibility. Very like songs, you get to know them higher after some time, and it turns into clear why sure approaches work higher than others, particularly with the suggestions of buddies, household, and prospects.”

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Editorial photograph

Superior Dope’s newest capsule launch is a mix of basic branding and packaging, comparable to cereal packing containers, trucker hats, and low mugs. Typography stays on the identical modernist observe, as does the minimal coloration palette and intensive use of white area. Using a rainbow hashish leaf mixed with a Garamond-like typeface is a transparent nod to Apple’s golden age of design. It’s an sincere homage slightly than only a lazy, off-brand biting of Apple’s model.

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Branding and the unique mylar and pre-roll product packaging runs had been designed by David Castillo, whereas Foster Project, a Chicago-based branding company, helped develop the merchandise vary.

All through Superior Dope’s line of hashish and merch, there’s an air of playful parody and dry sarcasm. The cereal field encompasses a comically enlarged nug, a callout indicating there’s no prize inside, a banner proclaiming its novelty, and the tagline “new and improved.”

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“Once we began to place collectively a extra cohesive bundle to ship to a choose few, we started eager about interacting with packaging from our previous, which for me a minimum of, began with cereal within the morning,” Gavin explains. “It’s the first time you get a way {that a} model is speaking one thing, and in some circumstances offering tidbits of questionable dietary worth or humorous info about geography. It was one thing you sat with and checked out intently.”

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Editorial photograph

Superior Dope is a nostalgic celebration of previous branding and packaging whereas additionally being a collaborative commentary to hashish commercialism served up by a spread of creatives. It stands in distinction to hashish manufacturers designed round perform, wellness, or a well-known particular person. Moreover, the hashish drops in California shops MOTA and Litco in LA, Barbary Coast in San Francisco, and The Reef, Santa Cruz.

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