When you’ve ever been available in the market for a classic picket crate—the sort with long-forgotten logos and typography of the previous—you realize that they go for a fairly penny at your native swap meet. Certain, an artwork director or florist will stuff it filled with mason jars and ranunculus or stack them up within the nook for a 20s interval piece. However they’re additionally simply nice to take a look at, and infrequently the texture of these containers transcends the retro-aesthetic into one thing that feels timeless.
You may say the identical factor about Símil Design’s work on Antonio Nadal’s Destil Lats, a variety of artisanal and limited-edition liqueurs, and it is probably why they gained the Manter Greatest Use of Label at Dieline Awards 2021.
With a mixed 50 years of expertise within the trade, Símil Design’s co-founders and inventive administrators Pep Bernat Vizcaya and Ainhoa Nicolau Salas arrange store in Mallorca two years in the past after spending a lot of their careers in London and Barcelona. A variety of their work exists within the luxurious sector, they usually’re no strangers to working within the decidedly non-ghostly world of spirits. It is also one of many classes they most get pleasure from working in—not simply because they fancy foods and drinks like the remainder of us, however as a result of they will design one thing tangible, one thing you’ll be able to maintain.
“It’s graphic design, but it surely’s 3D, and you may show it. It’s like a bit of artwork, and it’s tactile,” says Pep.
They’d already labored with Antonio Nadal Distilleries for a couple of tasks, however Destil Lat was a brand new product, one the place they wished to place the model’s heritage on the label. It was a 100% natural, pure product, and that additionally wanted to be on the forefront of what the brand new liqueur was attempting to speak. It was additionally the primary time within the model’s historical past that they named the spirit after the distillery itself.
“They wished to signify the story of the corporate. Antonio Nadal is over 100-years previous, they usually had quite a lot of historical past, however they misplaced it in a manner, in order that they wished to deliver again this reference to shoppers to get some credibility again,” says Pep. A part of the issue is that Antonio Nadal merchandise are all over the place, they usually have a popularity as being one thing mass-produced, although they make hand-crafted spirits by artisanal means with an previous copper nonetheless.
Pep and Ainhoa knew they wished the bottle design to hone in on that craft, artisan really feel, however they wanted to steadiness the classic with the trendy. In spite of everything, it wanted to enchantment to the top-shelf crowd and really feel like a real discovery at an incredible restaurant or bar. That was the built-in credibility they sought.
“We began to develop that design language with them attempting to rescue a few of their heritage,” says Ainhoa. “We tried to include that nostalgic appear and feel from their origins.” A method that they did this was by raiding a number of the model’s archives, and the “A” and “N” within the bottle’s Antonio Nadal come from the unique brand.
To construct out the model id and signify the distillery’s roots, they regarded to classic fruit containers, a few of which nonetheless get utilized by the local people farms.
“The distillery is surrounded by fields of fruit bushes, and we wished to signify the standard of that fruit on the product,” Ainhoa says. “It will get made with actual fruit, and we noticed the method of how they make the product. After we went to the distillery, we noticed the barrels with the macerated fruit. We tried it, and it was wonderful. Later, I observed that the fruit arrives in containers, a few of that are very, very previous, they usually come from the native farmers, they usually have this older typographic language.”
To essentially deliver the house premium notes on the label, they used a letterpress impact on the black ink, giving it a extra tactile presence. Coloured foil, used minimally, displays the flavour variant with out counting on illustrations of the substances. General, the packaging wanted to bleed authenticity, virtually like an older label you’d see on a bottle from a bar cart of the previous. Nonetheless, due to its luxe and restricted nature, it wanted to be refined with out overdoing the gloss and shine.
And positive, they wanted to translate the model’s heritage and provides it a classic aesthetic—that was precedence primary from the get-go, however in addition they managed to construct a way of place.
“You may inform it’s not American,” Ainhoa says. “It has that sort of Mediterranean really feel.”
“The distillates line by Antonio Nadal was chosen amongst all stunning Dieline entries for its unimaginable enchantment and nostalgic design,” stated Chiara Tomasi, the advertising and marketing and communications supervisor for Manter and Fedrigoni’s Prime Papers and Model Safety. “The skillful use of the paper’s distinctive nuance leads to a palette of heat, shiny colours. The paper texture is then additional enhanced by a intelligent use of debossing and scorching foil leading to a sequence of delicate although highly effective labels, the place areas and knowledge hierarchies are completely managed by fascinating and by no means trivial lettering.”
So the following time you’re in search of the proper aperitif to shut out an extravagant meal, be sure you search for Antonio Nadal. It’s the one with the timeless label.
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