Branding
Tuesday February 23, 2021 By David Quintanilla
Because Every Outfit Should Be A Little Marcado | Dieline


Every thing bought at Marcado appears prefer it got here immediately out of an 80’s MTV music video. With that generational fashion in thoughts, the model seeks to set itself aside. Providing sensible and flashy pins, straps, and different accents meant to brighten up any outfit or accent, Marcado’s packaging wanted to comply with swimsuit. 

They reached out to Brada to assist them in successfully selling their memo—that you need to all the time be capable to boldly “mark” up an in any other case mundane jacket, bag, or shirt. To take action, a quintessentially 80’s neon purple, blue, yellow, and inexperienced had been chosen for the field and cross-over labeling end. The repetitively formatted slogan “mark your fashion” can be harking back to 80’s vogue and does properly to additional drive their message dwelling.  


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Marcado is an equipment model with an 80’s vibe. They design and produce straps and pins that permit folks to customise their luggage and equipment. 

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The idea begins with the identify Marcado, which suggests ‘marked’. That is precisely the model’s function: to mark outfits and equipment with a novel fashion. The colour palette comes from visible references from 80’s vogue, with an eccentric combination of supplies and colours. Typographic choice contrasts with the retro vibes, and offers Marcado a fashion-forward look. 

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