Branding
Thursday March 25, 2021 By David Quintanilla
Beefeater Rebrands With A More Sustainable Approach | Dieline


The well-known Gin model, Beefeater, has rebranded to strengthen its modern design preferences whereas nonetheless constructing on the brilliant and daring variants inside its colourful vary. One of the vital shifting elements of this rebrand is the modernized illustrative components featured on the brand new recyclable label paper. This recyclable label has changed the earlier plastic ones; we love these steps in direction of a extra sustainable future, particularly within the alcohol class.


Editorial photograph

Off the again of the rebrand earlier within the yr, the world’s most awarded Gin, Beefeater, is now re-launching its common flavoured gins as a part of a collection of 2021 improvements. An iconic model from London, Beefeater was seeking to reinvigorate these extremely profitable gins to solidify its place as leaders throughout the flavoured gin class.

Impressed by the spirit and power of its London heritage, Beefeater regarded to re-launch its present Pink Strawberry and Blood Orange flavours, in addition to launch an NPD variant Peach & Raspberry. The brand new designs regarded to mirror the extent of authenticity, high quality and fervour that’s delivered within the gins themselves.

Working with design companions, Boundless Model Design, Beefeater needed to strengthen its present modern design cues, while visually constructing on the brilliant and daring variants inside its vibrant vary. Seeking to champion the model’s high quality, craft and premium cues, Boundless regarded to carry to life the scrumptious flavours with considerate technique and vibrant inventive design, according to the brand new Masterbrand positioning. The brand new vary additionally wanted to ascertain a recent, pure and complicated feel and appear for the vary, creating a way of modernity and urge for food enchantment.

?The brand new designs function modernised components corresponding to intricate botanical illustrations, fantastically printed and embossed on a brand new recyclable paper label, changing the earlier plastic labels pushed by Beefeater’s new sustainability pointers. With micro embossing within the background, a secondary label denoting the flavours, and particular varnishes, the design achieves an elevated sense of expertise and naturality.

Hamish Shand, Founder and Artistic Director Says; ‘This Beefeater re-launch is the newest in a collection of thrilling packaging improvements. We employed excessive degree craftsmanship to showcase the authenticity of the vary, giving a stable basis to construct a extra modern and genuine product story that actually displays the improbable high quality of the liquid inside. Delivering in opposition to evolving shopper wants, this proposition now has elevated standout, strongly showcasing naturality and refreshment.’

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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