Branding
Wednesday March 24, 2021 By David Quintanilla
Belvoir Farm, An Invigorating Soda That Deserved To Be Reinvigorated | Dieline


Belvoir Farm has a knack for taking the freshest domestically sourced components, including in somewhat sparkle and champagne, and creating famend, premium delicate drinks. With flavors as daring and simple as those they provide with each sip, their model id, labeling, and packaging design wanted to contend. 

Straying away from the unique, humble, nation fashion, B&B Studio reinvigorated the branding for Belvoir Farm. Fantastically glowing illustrations of the respective components appear to stem and develop throughout the label’s design. The handwritten calligraphy used for each the emblem and the delicate drink’s taste provides it an informal, but crisp really feel. And to additional guarantee they virtually leap off the cabinets, every pantone serves nicely to match and complement the drinks’ pure colours. 


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Award-winning delicate drinks model, Belvoir Farm, has partnered with B&B studio on a strategic repositioning and redesign, because it seeks to drive progress, deepen client engagement and appeal to a youthful viewers. The rebrand builds on the model’s genuine farming roots. The primary bottles of its signature elderflower cordial had been handmade on the household farm within the idyllic Vale of Belvoir, over 40 years in the past. In the present day, elderflowers from the farm, the place the model continues to be primarily based, are harvested by the area people every year and used within the manufacturing of its cordials and glowing drinks.

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B&B’s technique was impressed by the philosophy and strategy of the working farm, the place Belvoir relies. Devoted to working hand-in-hand with nature, the farm is answerable for defending the native, wild ecosystem and inspiring its wildlife to thrive. This closeness to nature is mirrored in Belvoir’s merchandise that use solely fastidiously chosen, pure components and include nothing synthetic. The brand new design introduces this sense of untamed nature, whereas the elevated emphasis on Belvoir’s genuine reference to the British countryside provides richness and depth to the Belvoir Farm broader model communications.

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Belvoir’s new graphic id and packaging design seeks to sensitively evolve the important thing belongings from the present and vastly recognizable design – together with its handwritten kind, angled label, and ingredient illustrations – in a brand new, extra wild, path. The kind, together with the model logotype, crafted by Rachel Pleasure Worth, turns into much less ornate and calligraphic for a extra pure and up to date really feel. The illustrations, in the meantime, should not so fastidiously positioned within the format, however are as a substitute allowed to develop into the design from the aspect, as they’d in nature. The illustration fashion, produced in-house at B&B studio, has a extra uncooked and bountiful really feel. Even the model title has advanced – from Belvoir Fruit Farms to Belvoir Farm – in an effort to inform a more true, extra genuine story.

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On pack, the design retains its handcrafted codes, however loses the ‘nation truthful’ really feel for a bolder, extra refreshing look. Vary and variant signaling has been subtly improved and clarified, with out feeling both company or systematic. 

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As Belvoir’s strategic and artistic model accomplice, B&B will proceed to work with the model throughout broader communications, together with social media and promoting. Shaun Bowen, Inventive Companion at B&B studio, says: “It’s a privilege to have the ability to replace and enhance a much-loved British model like Belvoir, and to have the chance to inform their distinctive story in a extra up to date and compelling manner. We had been actually impressed by the farm, its dedication to sustainability and its connection to the British countryside, and we wished to share that with customers who may not know the story. In a premium delicate drinks class that will get larger and extra complicated by the day, it’s vital to help the manufacturers that care concerning the larger image.” 

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Pev Manners, proprietor of Belvoir Farm, provides: “The rebrand brings our packaging and communications updated with fashionable customers, whereas additionally taking issues again to our roots – the agricultural wild, the place we’re really at residence. We’re the one firm on this planet the place the area people helps with the elderflower harvest, selecting flowers from our personal orchards and from hedgerows within the surrounding countryside. B&B has captured that love of nature and we’re extremely proud to see all of it come to life.”

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