Branding
Friday March 12, 2021 By David Quintanilla
Berg’s Alcoholic Seltzer Is Anything But Shallow | Dieline


Berg is an alcoholic seltzer that has extra to it than meets the attention. Taking inspiration from icebergs, these insanely large ice formations which have considerably extra to them underneath the floor, Berg is all about hidden depths. The packaging is subtle however nonetheless youthful and spirited. I’ve by no means essentially felt like a philosophical particular person with an alcoholic seltzer in my hand, however I feel that will change if I had been sipping on a Berg.


Lion approached us to develop the model id for Berg, an alcoholic seltzer created by a novel technique, leaving it free from synthetic colors and preservatives.

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Made with glowing water, alcohol, and a light-weight sprint of fruit flavour for sweetness, with minimal carbs and energy Berg is the right refreshing choice for summer time. Nonetheless, prefer it’s icy floating namesake there’s extra to Berg than meets the attention, it’s created from a fancy course of which ends up in a uniquely clear tasting drink.

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We preferred the concept it took some deep pondering to look this easy, that beneath the floor there was loads to find. We performed on the idea of the above/beneath divide of a floating iceberg, utilizing hidden depths as a visible machine to speak Berg’s uniqueness.

With deep pondering drinkers in thoughts, Berg additionally wanted to painting a excessive stage of visible curiosity to get throughout its level of distinction and challenge a powerful shelf presence. The top product is a classy drink with distinctive enchantment for discerning drinkers who’ve been craving for a extra refined various. You would possibly say it’s refreshingly deep.

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