Branding
Friday April 2, 2021 By David Quintanilla
Black Rock Imperial Stout Pairs Well With Virtual Reality | Dieline


Magpie Brewing Firm and design studio, OHKO Champions, are two South Korea-based firms that labored collectively to carry a beer to life. Magpie Brewing Firm’s basic winter brew, Black Rock, is a darkish and wealthy beer with packaging ominous sufficient to match the liquid inside. However, it does not cease there. It is one factor to have a visually descriptive label of a product, but it surely’s one other factor to make use of VR to carry it to life. So get consuming and get just about exploring.


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OHKO Champions (Seoul, Korea) and Magpie Brewing Firm (Seoul, Korea) group as much as carry a enjoyable new life to their basic winter brew Black Rock. This wealthy Imperial Stout is brewed with vanilla, cacao & almonds and options notes of bittersweet darkish and milk chocolate. We got down to give Magpie Brewing Co.’s Black Rock, a darker, extra ominous life…with AR capabilities. Whether or not it’s on location or overseas, wherever you see the Black Rock design you may scan it and produce it to life.

Black Rock has been playfully redesigned just a few occasions to observe taste modifications, however for this newest model Magpie Brewing Co. wished one thing extra playful and mysterious with an AR choice. We wished to push the idea a bit of additional – and what goes higher with rocks and AR than house? So together with the brand new design, I created AR an animated poster, “Beginning of Black Rock” to accompany the beer on location at Magpie outlets and likewise in eating places and bars round Korea.

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OHKO Champions is the inventive studio of Kevin Benishek. He’s a inventive director and designer in Seoul, South Korea. He works with native and world manufacturers to craft new concepts and information model initiatives.

Magpie Brewing Co. is an unbiased craft brewery situated in Seoul / Jeju, South Korea. Began in 2011 by 4 associates and helped spark an explosion of craft beer throughout the nation. In Korea, the Magpie is thought to herald excellent news; just like the hen, it is Magpie’s mission to unfold nice beer and craft beer tradition throughout the peninsula. magpiebrewing.com/

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph



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