The Canada-based design studio Studio Miles has just lately designed the rebranding for the pure physique care line Bless. The packaging displays the simplistic values of the model with out misrepresenting its 100% pure and vegan merchandise. Utilizing muted colours and the elegant but easy typeface brings a way of calmness to a model whose aim is to do exactly that on your pores and skin and physique.
Branding and packaging for BLESS, an organization specializing in pure physique care merchandise
Problem: Step one of this venture was to consider a brand new distinctive title for the corporate since their previous title was complicated concerning the nature and elements used of their merchandise. A second problem was to established a graphic line sturdy sufficient visually to develop model recognition.
Answer: Once we spoke with the founders of the model, we got here up with the title “Bless”, which suggests “the act of claiming or doing good”. Going with this precept, every letter of the phrase Bless rigorously represents their values and the nice they wish to convey by way of their 100% pure ang vegan merchandise. A branding and a full vary of packaging in numerous codecs was conceptualized, all the time with the purpose of reflecting the simplicity and the values of the model with out distorting it.
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