Branding
Tuesday February 23, 2021 By David Quintanilla
Blue Point Brewing Taps Bardo Industries for Brand New ‘On Point’ Look | Dieline


Barely authorized 23-year-old craft brewery Blue Point Brewing Company has entered the brand new yr with a brand new look. Based on Lengthy Island in Patchogue, NY, Blue Level is well-known on the faucets for its signature buoy marker included into their authentic emblem from 1998 and their refresh after being sold to Anheuser-Busch back in 2014.

“When Blue Level went by way of a emblem replace and packaging refresh in 2017, we had been taking part in catch as much as the craft trade at the moment – we had been nonetheless utilizing the unique graphics from 1998,” mentioned Blue Level basic supervisor Carrie Shafir. “We now have at all times been an organization that prides ourselves on being forward-looking and revolutionary, and with this replace that we’re rolling out, we’re lastly getting again to that place.”

Editorial photograph

 “We moved into our model new, lovely brewery in 2018, which was an enormous second for the model in that it was a serious funding in our means to brew (much more) high quality beer,” Shafir added. “How we present up on the shelf wasn’t essentially reflecting that. We would have liked a packaging system that was constant and graphics that matched the standard of what’s inside every can or bottle.”

Editorial photograph
Editorial photograph

Brooklyn-based design studio Bardo Industries was thrown the road to assist the brewery’s emblem and packaging system sink or swim.

Editorial photograph
Editorial photograph

The brand new packaging system as a complete, together with labels, case wraps, and commerce supplies throughout brews and SKUs, will get made up of daring, attention-grabbing, graphic illustrations that function a lighthouse beacon for thirsty patrons throughout the bar and would-be consumers within the beverage aisles. Artists commissioned from world wide lent their skills to Blue Level’s in depth lineup to mirror every model and make every beer look “on level.”

And worry not, Blue Level’s beloved buoy was not misplaced at sea, because it nonetheless seems on the corporate’s flagship brew, Toasted Lager. 

Editorial photograph

Blue Level has been doing a rolling transition of the brand new branding, already releasing Toasted Lager, Hoptical Phantasm, and Imperial Sunshine through digital property, with their sights set on Spectral Haze and different choices by March. LIIT, Blue Level’s line of arduous tea seltzers launched in July 2020, nevertheless, will maintain its brilliant, geometric 90s vibes packaging in-tact.



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