For this line of artisanal beers, the branding has been stripped away sans the brewery title, Boreale, and the brand, which is a polar bear strutting. Every of those 5 new beers has a definite coloration pallate, illustration scenes, and typeface, permitting every variant to really feel like it will probably stand totally on it is personal. The enjoyable, various designs take cues from nature, whereas others jettison any visible parts in favor of traces and a round solar. Nonetheless, all designs paint a panorama scene in it is personal manner, permitting the drinker to decide on the beer that most closely fits their persona, and their environment.
To be extra intently in-step with the totally different behaviors of as we speak’s beer drinkers, Boréale, in collaboration with lg2, has launched a brand new product line referred to as the Artisan collection, made up of extra area of interest beers. This line enhances the Traditional collection, whose look was additionally refreshed in September 2016. The Artisan collection targets a section of shoppers wishing to find new, bolder beers.
The Artisan collection is comprised of each beers already beneath the Boréale banner and model new creations: Scotch Ale du Nord, Pilsner des mers, ISA des chutes, Double Blanche du lac and Saison des plages – every with its personal distinct title and visible id. The problem was to create a distinct persona for every product whereas making certain they have been congruent with the Boréale universe.
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