Branding
Thursday March 25, 2021 By David Quintanilla
Braiole Is Telling A Historical Story | Dieline


Braiole is a bottle that tells a narrative. Each single element for the label has been properly thought by means of, from the usage of the back-slanted lettering to the usage of gold foil within the intricate vine leaf illustration. Whereas the field the wine is available in could be very impartial and minimal, the wine bottle itself is vibrant and ethereal. The trendy design remains to be in a position to faucet into the dear historical roots of the vineyard. It is unimaginable when a package deal design may give homage to its historic roots with out being too apparent about it.


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?Impressed by the fantastic locations during which Contrada Braiole is immersed, the venture tells a narrative of belonging, custom and stability, inherent within the values of the Camusi Vineyard. The scent of the Avellino land all in a wine that goes straight to an infinite sphere of feelings simply by taking a look at it.

Andrea Basile, inventive director, Giuseppe Salerno and Paco González, kind designer, search magnificence and magnificence within the candy and vibrant hills of Braiole to have the ability to inform a narrative that strikes you from each element of the bottle label. A narrative about which you need to know the whole lot.

The brand consists of a back-slanted lettering, drawn with a calligraphic pen for italic with a truncated tip, with rhythm and a few ornamental particulars. The inclination, so specific that it factors to the left reveals one thing completely different virtually sudden, to emphasize a uniqueness and concord past the peculiar schemes. The label collects graphics which are in a position to inform a wine with a powerful and clear character however on the identical time wealthy in fragrant nuances, identical to within the strains of its hills.

A contemporary and authentic packaging however on the identical time that arms down its treasured origins, symbolically linked to an historical territory that preserves its historical past virtually intact. To offer a better graphic affect and a preciousness to the print, a paper with a lightweight textured Materica Gesso extremely WS was chosen, selecting to make use of the embossed braille on the title of the wine and a texture of a vine leaf in gold foil. The label wraps across the bottle and blends with it, making the entire picture vivid with out the necessity to add different ornamental parts. A magical encounter between the bond of affection with one’s land and the eagerness for eager to move on an unimaginable life expertise over time.

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Editorial photograph
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Editorial photograph

Editorial photograph

Editorial photograph
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Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph



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