Branding
Wednesday June 16, 2021 By David Quintanilla
Branding Agency SMAKK Takes An Inclusive Approach In Crafting New Identity For Sexual Wellness Innovator Wild Flower | Dieline


Designed by SMAKK, Wild Flower’s new identification and bundle design permit shoppers to really feel welcome, protected, and assured. By gentle gradients, natural kinds, and relatable images, clients will see themselves within the sexual wellness model. SMAKK decidedly saved the design and messaging to emulate that it was coming from actual individuals as a result of it’s. The packaging is full of nice feelings, and the colour story used all through is one way or the other each effervescent and calming


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Since its launch in 2017, boutique e-tailer Wild Flower has not solely reframed the dialog round sexual wellness, but in addition undergone its personal transformational modifications as a model. This features a renewed dedication to justice and inclusion, working with budding companions akin to The Brownsville Undertaking and Compton Ladies Membership to teach, empower, and in the end liberate traditionally marginalized teams akin to Black, indigenous, nonbinary and trans individuals. Needing their model to replicate a extra genuine expression of the values behind it, Wild Flower partnered with branding and advertising company SMAKK to create an identification as sturdy as its convictions.

Working with Wild Flower founders Amy and Nick Boyajian to replicate their firm’s voice, SMAKK got down to discover a stability between staying enjoyable, curious, and playful whereas additionally fostering actual, honest conversations about intercourse. The end result was not solely a brand new brand, however packaging for its signature intercourse toy the Enby, an e-commerce web site, model technique and messaging — a selected problem since Wild Flower’s viewers has an extremely wide selection of various expertise and luxury ranges in terms of intercourse. Because of this, the messaging woven all through the model touchpoints needed to be each daring and considerate so that each one ranges would really feel welcome, protected, and assured to discover their our bodies and their pleasure.

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“Our purpose was to create one thing refined but approachable and human — utilizing gentle gradients, natural kinds and images to spotlight the emotional facets of intercourse – like pleasure, vulnerability, delight, curiosity, and connection – and create a model world that feels heat and sensual,” mentioned Katie Klencheski, Founder, SMAKK. Most significantly, we wished to remain genuine to the founders and the voice that they had already created for the model. We wished the messaging to really feel prefer it was coming from actual individuals who really care whereas leaning into the thought of unlearning intercourse and relearning pleasure.”

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The revamped Wild Flower model is about extra than simply bringing new life to the web site, but in addition to point out those who intercourse is not “glossy” or “minimalist;” intercourse is and needs to be human and messy. Moreover, Wild Flower’s new look demonstrates that intercourse toys should not for explicit varieties of our bodies, however are meant for individuals no matter their physique.

“It’s not typically that you simply get to work with a consumer like Wild Flower, an ideal match for our abilities and pursuits,“ continues Klencheski. “Our entire workforce felt like we understood their imaginative and prescient of inclusivity from day one, and so we had been proud to assist their mission with a model that promotes heat, inclusion, and considerate intimacy and hopefully helps open the door to an evolution of the sexual wellness trade.”

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