Engie has reinvented what an vitality drink must be. Whereas most vitality drinks are stiff and tough across the edges, Engie is delicate and stylish. The colour palette was chosen as a result of “it is a trendy drink and it ought to look good within the hand, in images, within the cup holder of a automotive or a bicycle.” And that it does. Every can is easy, approachable, and most positively photogenic. I do not learn about you, however I wish to inventory and colour coordinate my whole fridge with these attractive cans.
Most vitality drinks have aggressive designs, brilliant and even acidic colours. With this product, this strategy is not going to work on account of extra chill-outed tastes and concept of relaxed way of life in market positioning. The design idea is predicated on the concept of a celebration and a drive: a practical table-card might be discover on the face of the can, which is impressed by the concept of a celebration invitation.
The naming itself speaks of vitality and pleasure, however on the identical time it’s quite relaxed, which displays the character of the target market. Within the design, we used illustrations that additionally mirror the viewers – younger, lively, slightly excessive and which is aware of all the pieces about recreation. The colour palette is balanced and fashionable, the colours had been chosen in keeping with the precept “it is a trendy drink and it ought to look good within the hand, in images, within the cup holder of a automotive or a bicycle”.
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