Branding
Monday March 22, 2021 By David Quintanilla
Branding For Ruby Hibiscus Water Is A Red Fever Dream | Dieline


All through the world, people take pleasure in hibiscus drinks, whether or not consumed sizzling or chilly. Folks rejoice the deep crimson drink for its barely candy and tart, cherry-like taste, and it is thought to have some well being advantages, resembling decreasing hypertension. However the founding father of the just lately launched beverage model Ruby, Noah Wunsch, was on the lookout for one thing to minimize his sugar cravings.

“I’ve all the time had a ravenous candy tooth, and it was main to those insane crashes, so I started researching meals and drinks which have zero sugar however are naturally candy. Instantly hibiscus stood out to me as a beautiful different, because it’s full of well being advantages, and its tart taste profile is underserved for our palettes,” Wunsch stated through press launch.

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The beverage has a single ingredient, a mix of hibiscus. Ruby is sugar-free, zero-calorie (or very flippantly sweetened), vegan, natural, kosher, and ketogenic. The branding is a far cry from the everyday well being meals aesthetic, choosing a enjoyable, creative, and barely psychedelic. Funky sort dominates the stout, glass bottles that evoke recollections of glass Snapple and Gatorade packaging.

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The design path is because of company Talmor & Talmor & Talmor, and branding contains the great “Rubyverse” illustrated by Sharmila Banerjee. Ruby is out there now at Complete Meals, Amazon.com, and at Ruby.fun.

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