Branding
Monday May 3, 2021 By David Quintanilla
BrandOpus Helps Oscar Mayer Unify Portfolio In Brand Refresh | Dieline


Your scorching canine might need a primary and final identify, however Oscar Mayer isn’t nearly your wiener. The model additionally makes chilly cuts, deli meats, and bacon. 

The corporate has been within the meat recreation since 1883 and has grown right into a nationwide model from its midwestern roots. Quick ahead to at this time, and Oscar Mayer finds itself seeking to create a extra cohesive model id throughout its portfolio of meaty deliciousness.

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The Wienermobile fanatics enlisted the skills of company BrandOpus, which dipped into the 137 years price of name historical past to convey the identical playful vitality throughout your entire product vary whereas sustaining a definite id amongst their respective rivals.

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Emblem earlier than and after.
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The rhomboid emblem is dynamic and serves as the identical stamp of high quality, and the signature yellow, used on Oscar Mayer’s packaging since 1927, is retained and used constantly on your entire line. Merchandise get grouped by colour—core choices like bacon, wieners, and bologna use crimson as a secondary colour, whereas deli-fresh meats sport a “clear” praise to the company yellow. Premium, choose cuts use a secondary, wood-grained black, and the pure line of meats make the most of a clear white. 

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Editorial photograph
Editorial photograph

The Weinermobile, most related to the model’s scorching canines and on the highway since 1936, can be integrated into the entire vary of deli merchandise. A customized typeface that exudes pleasure replaces the beforehand disparate kind selections. Lastly, a brand new tagline, “Maintain it Oscar,” a part of a brand new inventive platform by promoting company Johannes Leonardo, is used to showcase your entire vary of Oscar Mayer’s deli items.

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Editorial photograph

Maintaining the enjoyable and whimsy on the core of Oscar Mayer, the brand new visible id and route make use of the deli agency’s lengthy historical past to tie your entire vary collectively in a cohesive means, leveraging probably the most recognizable and beloved parts of the model with a crisp presentation.

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