Branding
Friday April 9, 2021 By David Quintanilla
Brasserie Diagonale Has Tapped A Sleek Beer Design | Dieline


Diagonale Brewery, designed by Brand Brothers, has packaging that may spark inspiration. The emblem itself is geometrical, linear, and funky, all whereas packed into a good and completely kerned sq.; it looks as if kismet that the model’s title occurred to have 9 letters. Every beer can is labeled relying on the kind of beer, and the colour selections are incomparable: suppose brilliant poppy, neon pink, and butter yellow. The cans remind me of Bauhaus design, however with an sudden and trendy twist. Perfection. 


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The Diagonale Brewery was born from the creativeness of Thierry and Benoit, long-time associates whose respective careers have taken them everywhere in the world. Again within the East of France, the concept of making an impartial micro-brewery in Broussy-le-Grand (Marne) was born in 2019, with the target of sharing the singular life trajectories of the 2 founders in craft beers. On the finish of 2020, Model Brothers was commissioned to design the whole visible id of the venture.

Our graphic proposal revolves round an in depth typographic and symbolic language. The logotype, composed of letters with very pronounced inverted contrasts, was designed particularly for the event and serves as the premise for a group of glyphs that significantly enrich the narrative and the creativeness round Diagonale beers. Designed within the model of the unique Dingbats, these symbols enable for quite a lot of compositions, forming a easy and highly effective graphic spine. Related to Gramatika (Typefaces of the Momentary State), this visible language is developed on the primary two cans of the model, an e-commerce web site designed on the studio and a collection of posters. The collaboration between Diagonale and Model Brothers will proceed with the discharge of recent beers, everlasting or ephemeral.

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