Branding
Tuesday June 1, 2021 By David Quintanilla
Butterfly Cannon Redesigns The Dalmore’s Principal Collection With Luxury In Mind | Dieline


The stag represents noble origins, and the symbolic which means behind the animal is globally acknowledged. Butterly Cannon redesigned The Dalmore’s Principal Assortment with full and utter fashionable luxurious in thoughts, and the result’s a label and packaging that is onerous to disregard. The main points are spectacular, from the satin finishes, embossed textures, and a shade palette match for royalty. I think about this bottle in essentially the most regal of bars.


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Since its institution in 1839, The Dalmore has been a voice of authority in the case of single malt Scotch whisky. Lately, with its iconic stag proudly main the one malt scotch stampede, the model has skilled exponential development, with its liquids reaching nice acclaim. While the present packaging had labored nicely to this point, the Dalmore workforce wished to construct on the success of its core Principal Assortment and inject fashionable luxurious cues in an effort to set it up for the subsequent section of its development. The six particular person expressions throughout the Principal Assortment – The Dalmore 12 years outdated, Port Wooden, 15 years outdated, Cigar Malt, 18 Years outdated and King Alexander III – are completely different expressions of the definitive home model. We recognised it was vital to seize these refined distinctions, while establishing a consistency and confidence throughout the vary that higher mirrored the model’s high-end positioning. Our strategy was to take modern design cues from outdoors of the Single Malt class, to interpret the luxurious depth and finesse of the merchandise in an elevated and distinctive approach.

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Main the (re)cost on the outer field was the Royal Stag. An emblem of noble origins, globally recognised, and a key model asset, it deserved to be heroed. The stag is now proudly positioned excessive on the pack above the wordmark. With wealthy sculpturally embossed detailing, it has an emboldened presence and standout which is tough to disregard. The sharp traces of the silver band within the decrease half of the field echo the form the stag; framing it and delineating the house for model & product info. The matte texture of the field and micro-embossed motif throughout the satin silver band, deliver a recent tactility to the packaging.

As with the liquids themselves, the distinction is within the detailing. Throughout the vary, the unique colors have been subtly enhanced by way of using micro-embossed texture and satin finishes, reinvigorating a standard palette with a contemporary kick. While on the label, age statements have been subtly emphasised and elevated by way of using bespoke fonts.

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The end result is recognisably The Dalmore however with added depth and element, leading to elevating the pack designs from the boot room to the drawing room!

“Butterfly Cannon’s delicate redesign of our Principal Assortment has given our Royal Stag the outstanding showcase it deserves – while capitalising on Dalmore’s signature impactful minimalism. We’re assured it would assist place our distinctive single malt on the prime of the class.” Sébastien Gratiot – World Senior Model Supervisor, The Dalmore

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