Branding
Wednesday June 16, 2021 By David Quintanilla
Cali-Based Beverage Brand Caliwater Relaunches | Dieline


Yeah, there’s coconut water, however have you ever ever heard of cactus water? Redesigned by The Inventive Pack, Caliwater is a cactus water beverage with rejuvenating and enjoyable packaging in addition. The straightforward white can with a font that appears prefer it’s dripping down it paired with vivid colour hues is a drive to be reckoned with. For those who’re feeling prickly, you may wish to down a can.


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Co-owners, actress Vanessa Hudgens and actor/filmmaker Oliver Trevena, partnered with the unique design staff from 2015, The Inventive Pack, in re-launching Caliwater, a thirst-quenching cactus water beverage.

Redesigned in a refreshingly smooth, 12 oz. can, Caliwater embraces the California way of life with its mix of health-seeking substances, each practical & scrumptious, and a aware mission to cut back childhood starvation. With a brand new streamlined design, Caliwater is elevating the plant-based beverage sport as soon as once more.

The cactus plant has been identified to supply up highly effective well being advantages, akin to that of coconut water, for a lot of a long time – common in Mexico, South America, and the Southwestern United States the place followers swear by its hydration superpowers and use its Prickly Pear Fruit in issues like margaritas, candies, and jellies.

As an alternative, Caliwater serves you the advantages of the Prickly Pear fruit as a lightweight & refreshing antioxidant-rich drink with half the energy and sugar of coconut water. Whereas its well being properties are definitely worthy, Caliwater Cactus Water additionally makes one hell of a mixer, opening up the model to a world of versatile makes use of and a promising future that displays Hudgens and Trevena’s thrilling imaginative and prescient.

It’s a brand new path ahead for Caliwater because the model relaunches this spring within the hospitality channel at California motels and eating places, together with the Cara Lodge, Ysabel, Laurel {Hardware} and Craig’s. These drinks can be bought each individually and used as cocktail substances! The drinks are at the moment accessible on-line direct-to-consumer in two critically tasty flavors – Natural Wild Prickly Pear and Natural Wild Prickly Pear with Ginger & Lime flavors. Every can accommodates 25 energy and is vegan, kosher and non-GMO.

?“The Caliwater Model (and product) to us is all about discovery and revitalization and it’s been thrilling to work with Oliver and the Cailwater staff to assist convey their imaginative and prescient to life. The product displays that California way of life that everyone knows and love, and now you may get a style of that from wherever you’re. ” – Danielle Beal, Founder/Director at The Inventive Pack

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