Branding
Wednesday February 24, 2021 By David Quintanilla
Caviar Riofrío Raises The Bar On Rebranding | Dieline


Caviar Riofrío is a famend model of caviar based in 1963. In want of rebranding and a evaluation of their unique product picture, they contracted BUENAVENTURA STUDIO to create a brand new look to enchantment to fashionable shoppers. The glossy jars and selection of deep crimson and blue, juxtaposed by the sunshine grey, stand out on a shelf and incite curiosity in comparison with a standard glass jar. 


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Caviar Riofrío is a world benchmark for luxurious and haute delicacies. It is likely one of the main sturgeon producers in Europe, and the primary licensed natural for caviar. 

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In 1923, the nice Bauhaus grasp László Moholy-Nagy wrote a brief essay, delving into the function and significance of typography. He insisted that typography “have to be communication in its most intense kind.” 

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From this concept, we created a typographic visible system based mostly on the motion of sturgeons, which led to adopting a round form, an icon on this planet of caviar. We selected to combine every of the substances into the branding, with an emphasis on absolute readability for purchasers. For that reason, every respective model of caviar is shade coded.

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