Branding
Thursday February 11, 2021 By David Quintanilla
Celebrate The New Year The Tet Lòng Vòng Way | Dieline


Creatively implementing simply the proper variety of conventional Lunar New 12 months components and colours within the field designs, ECH Inventive Company labored on a present field set known as Tet Lòng Vòng.

That includes eight assortments of nuts in plastic jars—every paired up and tied collectively in particular person, rectangular containers—these reward units are nothing if not detail-oriented. The deep, blue containers have a number of cut-out symbols, giving the recipient the choice to make use of every field as a lantern. Take away the lid, and nothing is stopping you from utilizing it as an indoor planter. The corporate’s purpose was to offer gentle and playful design (they even provide you with stickers) to make up for the turbulent 12 months we’re forsaking.


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Vietnamese individuals usually say, “Lòng vòng li ti Tet”, which suggests “within the bustle of every day life, Tet comes within the blink of a watch”. The phrases “lòng vòng” are additionally used to explain the motion of constructing a circuit of one thing, like a series of circles. After the lengthy 12 months it has been, we determined to call this Lunar New 12 months 2021’s reward set, Tet Lòng Vòng. Impressed by the closeness of Tet, “Lòng Vòng” can be the numerous characteristic of this Tet reward field. These small, stunning containers are each designed to guard the items inside, and recyclable, to allow them to be put to numerous makes use of. Then, voilà, now it is your flip! Let your self unwrap the surprises, the excitements from Tet Lòng Vòng reward units.

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In Vietnam, giving items to one another throughout festive seasons, particularly Tet, stays one of the vital in style customs to precise one’s sincerity and finest needs in direction of family members; nonetheless, the supplies of stated items are sometimes the potential causes of environmental air pollution if and when they aren’t collected correctly.

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The concept of Tet Lòng Vòng completes the attractive items in a extra significant manner. Our answer is to make use of eco-friendly supplies in addition to encourage recipients to recycle the packages. We use 100% recycled carton papers and artwork papers licensed by FSC as essential supplies for reward containers. Is not it extra great when your family members can maintain your items longer all year long?

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With the thought of utilizing stickers to extend experiences and interactions, reward givers will have the ability to create their very own, customized reward containers. The packaging blocks can later be reused for a lot of totally different functions comparable to making lanterns, planting pots, you title it.

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Whereas the items themselves deliver the historically acquainted set of colours of the Lunar New 12 months, the distinction between this 12 months’s field and previous containers, is that Tet Lòng Vòng doesn’t blatantly characterize conventional New 12 months themes. Now we have used the correlation between the darkness and lightweight, to precise the doubt felt all through the final 12 months. The sunshine, then again, represents the concept we’ll discover grown in 2021, along with hope of a brand new cycle. Mr. Roy Vu , Inventive Director of this undertaking acknowledged, “This undertaking is designed based mostly on Human-Centered Design philosophy. In my view, the design mustn’t solely be stunning, however should additionally meet the wants of consumers. “ 

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The packaging of “Tet Lòng Vòng” is straightforward, however nonetheless sufficient to create pleasure for customers due to its interactive capabilities. Right here, the hectic elements of life are in steadiness with simplicity.

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