Branding
Wednesday January 6, 2021 By David Quintanilla
Chocolate de Mesa Cuna de Piedra Is Minimalist Decadence | Dieline


With chilly climate comes the chance to curve up with a pleasant blanket, e-book, and scorching cocoa. Fortunately, you are able to do so in model with Cuna de Piedra, a line of luxurious consuming goodies. These consuming goodies make the most of a minimalist design, with a contemporary sans-serif typeface taking on little real-estate on the packaging. The unfavorable area helps drive house the concept high quality merchandise are rooted in Mexican custom. The typeface on the package deal that denotes the flavour variant is seen as soon as once more when the patron opens the package deal, able to bask in one thing decadent. 


Ingesting chocolate is a typical Mexican drink that has existed since pre-Hispanic occasions, the best way cacao was consumed earlier than the arrival of the Spaniards. In lots of locations of Mexico (resembling Oaxaca) consuming chocolate remains to be consumed commonly on all events: funerals, weddings, baptisms and different events, however in others, the custom has been misplaced. That’s why it’s important for us to recollect, in probably the most genuine method, the best way our grandmothers consumed chocolate, and to handle to attract consideration via design in order that this product it’s valued once more.

Cuna de Piedra is a bean-to-bar chocolate firm whose function is to reposition the picture of Mexico inside and out of doors the nation. Cuna de Piedra achieves this by highlighting the standard of its merchandise, the expertise of its crew and its unmistakable design, that what’s made in Mexico is superb. Since these packages are an evolution of the model, we needed to create one thing that was very completely different from the prevailing line packages.

That’s why we selected to be very refined on the skin, utilizing solely the useful resource of typography on a black background and differentiating the three several types of cacao with a element of colour, to later shock customers as soon as they open the product and uncover that very same colour however uncovered in a gorgeous shiny foil that wraps every chocolate.

The selection of those colours: orange, gentle blue and lilac, was our approach of embracing the colourful Mexico, the one which adorns the streets within the festivities, the markets and the standard clothes of the native individuals.

To enhance this unimaginable undertaking we partnered with HACER COMUN to design a “molinillo”. The “Molinillo” is a kitchen utensil utilized in Mexico to beat chocolate since pre-Hispanic occasions. There’s proof in codices explaining that the presence of froth in drinks was a attribute that had non secular that means and this “meals of the gods” was reserved just for the privileged class.

At present, chocolate is for everybody, and the molinillo is an object that’s nonetheless produced and located within the properties of Mexicans. Impressed by conventional varieties and with out dropping its useful sense, we created a up to date reinterpretation, a sculptural piece that seeks to honor custom and join with our roots.

For the design we collaborated with Eduardo Barrita who’s the founding father of Hacer Común, a design middle that hyperlinks the expertise of the crafts to advertise the virtues and prosperity in his group, Zimatlán, Oaxaca, via the co-creation of objects of every day use that revalue custom. For the elaboration, Eduardo labored with Jesús Gómez, a maestro from the Sierra Norte of Oaxaca, the realm the place the molinillos are historically produced.

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