Marketing
Wednesday March 17, 2021 By David Quintanilla
Clubhouse Closes in on 13 Million Downloads on the One Year Anniversary of the App


You’ll have solely heard about it not too long ago, however Clubhouse truly celebrates its one-year anniversary this week.

The audio social app, which has seen a sudden rise in reputation as individuals search out new methods to socialize amid the pandemic, remains to be in invite-only mode, and remains to be solely accessible on iOS (for now). Besides, in keeping with new information from app analytics supplier App Annie, Clubhouse is quick closing in on 13 million complete downloads, with nearly a 3rd of them occurring within the US.

Clubhouse downloads

Certainly, the app remains to be gaining momentum, with 1.3m downloads in March alone up to now.

As per App Annie’s Lexi Sydow:

Clubhouse turns 1 on March seventeenth, 2021 – the app formally launched on the iOS App Retailer on Sept 14, 2020, and solely 6 months later has seen 12.7 million downloads globally with the US, Japan, Germany, Brazil and Russia seeing the most important footprint. Garnering this stage of success from invite-only entry and restricted to iOS is especially spectacular and has caught the eye of different publishers – significantly these within the social media area like Twitter and ByteDance.”

Twitter is after all working by itself variation of the identical, in Spaces, which appears to be like set to change into Clubhouse’s greatest challenger. Fb can be engaged on an audio-only version of its Messenger Rooms feature, which may acquire vital traction if it is then tied into Fb teams. Given this, there’s some uncertainty round Clubhouse’s long-term viability. However its alternative is there, it may change into a extra vital platform, significantly if it may set up sturdy connections with its prime broadcasers and creators.

Alongside that line, Clubhouse this week introduced a brand new Creator First accelerator program, which is able to see the app present monetary help and experience to a specific group of creators, with a view to serving to them construct their viewers and monetize their Clubhouse efforts. Clubhouse will be certain that these collaborating in this system generate at the least $5k per 30 days from the app – and if it may faucet into the proper voices, and hold their audiences engaged, and cease these creators from broadcasting elsewhere, that can be an enormous step.

That’ll be a key problem – however other than retention and progress, it is also fascinating to notice the place Clubhouse is gaining traction, with App Annie’s information exhibiting complete iOS obtain numbers as follows:

  1. US: 3.2 million
  2. Japan: 1.8 million
  3. Germany: 735,000
  4. Brazil: 615,000
  5. Russia: 540,000
  6. Malaysia: 567,000
  7. Italy: 435,000
  8. UK: 397,000
  9. South Korea: 387,000
  10. Turkey: 363,000

America is clearly the app’s core base, however Japan additionally appears to be like to current vital alternative, with Brazil and Malaysia additionally being high-growth areas that would see sturdy take-up.

It is price noting, too, that Twitter can be hugely popular in Japan, which may current comparable challenges by way of Areas take-up. However nonetheless, the truth that Clubhouse is gaining traction around the globe is a optimistic – and once more, that is nonetheless within the invite-only section. 

There’s nonetheless rather a lot to come back within the audio social race, and it will be fascinating to see the place these numbers stand a 12 months from now. Will Clubhouse nonetheless be a factor then – or will the larger gamers finally strangle its progress, and smother it by bringing their replicant options to their huge person communities?

Clubhouse’s progress this far is spectacular, however the subsequent steps can be key, and it will be fascinating to see the place it goes because the platform opens as much as extra individuals.



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