Branding
Monday May 3, 2021 By David Quintanilla
Conceptual Snobby Knobby Takes The Classic Whisky Drinker On A Unique Adventure | Dieline


If anybody that loves whiskey, I am positive you are effectively conscious that it has one thing of a cult following. I say that in essentially the most endearing means doable. I believe it might need one thing to do with the truth that it may be made in so some ways, corresponding to in barrel kind, ageing time, and distillation strategies. Pavla Chuykina & Galima Akhmetzyanova have conceptualized the packaging for Snobby Knobby that utterly rethinks the norm. The packaging alone takes the patron on a particular journey that is certain to be loved by all. The illustration design is intricate, and, together with the wealthy blue hues, picturing the basic whisky drinker pouring themselves a glass of this single malt would not take an excessive amount of creativeness. It is regal, refined, and stunningly fashionable.


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Whisky is sort of a faith and there are individuals who observe it rigorously. They will wax philosophical about Scottish terroir and Kentucky’s limestone water. They’ve robust opinions about single malts versus blends. They personal each restricted launch from their favourite distillery, and so they would not dare accept effectively whisky drinks. Snobby Knobby likes to fancy himself a Whisky Snob. He doesn’t like whisky — he loves whisky. He worships whiskey. He would bathtub in whiskey if he didn’t assume that filling a bath with whisky could be a waste of fine liquor. But, he believes in Blended Malts to unlock an thrilling and vibrant dynamic shift in Up to date Whisky perspective.

Snobby Knobby Whisky goals to create a enjoyable and particular journey, loved by as many individuals as doable in all its kinds. Blended whisky is the place most individuals begin their whisky journey. About 90% of whisky gross sales around the globe are being blends. But, for some cause, single malt nonetheless falls into an elite, rarefied class for a sure type of whisky drinker. It conjures up photographs of significant males in tweed thoughtfully sniffing their Glencairn glasses round a roaring fireplace as they touch upon notes of toasted nutmeg and candied fruit. The idea that whisky is just too difficult for everybody to grasp and needs to be tasted by following a collection of ridiculous steps that take away all pleasure from the expertise is crumbling.

Single malts are complicated spirits constructed round taste nuances derived from each step of manufacturing, from malting to fermentation to distillation to maturation. However whilst you can and may take whisky significantly when you select, there isn’t a cause anybody ought to really feel intimidated by a bottle. Whisky is supposed to be loved, in any case, and it completely needs to be inclusive. The concept of this design idea revolved round a door knob as a promise of opening a brand new chapter in artistic whisky blends. The bottle form refers to a door with a number of locks. Every one is to signify the distinctiveness of our customers.

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Editorial photograph
Editorial photograph
Editorial photograph



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