The designs for Confectum Chokko Bars characteristic enjoyable illustrations that can remind some of us of the cartoon CatDog. The hero colours of lime inexperienced and site visitors cone orange make every variant pop, and the sprinkle sample provides to the playfulness of the model. Though the hero characters and colours are drastically totally different for every taste, the illustration fashion and typeface give the model a cohesive really feel. Every of those illustrations is light-hearted and youthful, making them the right strategy to convey again the sensation of being a child.
New glazed wafer bars with totally different flavors from Ukrainian producer Lisova Kazka entered the established world of huge recognizable manufacturers with virtually no rational variations between merchandise. The problem is to achieve market share on this world with a minimal promoting funds.
Our analysis has proven that individuals who purchase bars are significantly prepared to modify to new issues. 95% of our respondents aged 18-30 years previous admitted that they usually or typically take new manufacturers and flavors of chocolate wafer bars, and 56% are consistently in search of one thing new within the class.
In-depth interviews confirmed that in day by day consumption folks refuse chocolate, pastries, muffins as a result of wholesome meals pattern and the will to economize. They purchase sweets with a decrease sugar and fats content material, in smaller packages and at a lower cost. So chocolate wafer bars are simply such and are perceived as a lightweight snack, “one thing easier, not tremendous nutritious”, responsible pleasure, however simple to forgive your self for.
Even when the promotion funds is 0, we all the time have packaging. As well as, if we’re speaking about candy snacks, then the primary channel of affect is visible, you can’t odor or contact the product.
What the client sees is related to the style of the product and the sensation throughout and after its consumption. Everywhere in the world, waffle bars are the selection of the younger, so the colour within the class is generally colourful. The orange, purple and inexperienced colours of first two flavors and the colour distinction between the background and the picture clearly point out that there might be quite a lot of vitality. The packaging of Confectum Chokko seems to be like a body from a cartoon, however for adults. So there’s additionally a second of joyful escapism.
Max Burtsev: “That is how we create the distinctiveness of the product by means of packaging and make a pitch for future media campaigns.”
In small pleasures, a set off, an emotional impulse, a person expertise on the retailer performs an necessary position. Confectum Chokko mascot works as such a set off. There are virtually no mascots within the chocolate wafer class, so you possibly can solely meet CatDog’s eyes on the shelf.
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