Branding
Wednesday May 5, 2021 By David Quintanilla
Cristal Belgian Lager Rebranding By WeWantMore Studio Balances The Brand’s Rich History With Contemporary Design | Dieline


Belgium is undeniably recognized for its beer, and Cristal is the primary lager created within the nation. Beforehand, their packaging stored their distinctive place from being acknowledged, however because of WeWantMore Studio, they’ve really restored their place within the Belgian lager world. The model’s colour scheme has perpetually consisted of inexperienced and orange, however this new refresh brings in a wealthy scarlet purple and deep forest inexperienced that heightens the powerfulness of the model’s positioning. WeWantMore Studio has additionally represented Cristal’s fascinating roots by drawing in conventional parts by way of the crest and the blown-up emblem that is uniquely cropped on the backside. There’s an thrilling stability between the previous and the longer term by way of this model’s redesign in a approach that brings the model’s story and historical past to life.


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Meet Cristal: a comparatively small beer model from the backwoods of a small nation. However not simply any beer and never simply any nation: Cristal is the primary lager made in Belgium – a nation recognized for its beer. Though their place is downright distinctive, Cristal didn’t absolutely personal or displayed it up till now, just because their craft picture prevented it. We helped them reclaim their rightful place on the forefront of the Belgian lager panorama.

How do you make a model shine credibly, when its DNA is outlined by its modest Limburgian character? The reply is easy: keep near your roots and faucet into what Cristal has at all times been. A modest, easy lager. A real beer of the folks. It’s this low-key persona that makes Cristal the quintessential Belgian lager. Belgians are recognized for his or her humble spirit and passionate communal life. Ardour is of their blood. It’s what unites them over widespread pursuits, from household to meals, from sports activities to science. By way of that collective ardour, they make nice issues occur. It’s the identical chain of ardour that makes Cristal what it’s. A collective of modest however passionate folks, every doing their very own small half, from farmer to brewer to barman, bringing forth a lovely, sometimes Belgian lager. Tremendously made, as a result of it’s made it collectively. Rebranding Cristal meant, above all, expressing these two important traits of the beer: the low-key, modest roots, and the chain of passionate folks behind the beer.

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To result in Cristal’s low-key character, we went again to their roots. Inexperienced and orange had at all times been the model’s dominant colors. We reclaimed them as a modern-day fiery heat purple mixed with inexperienced detailing. We additional reinterpreted Cristal’s heritage through the use of their conventional graphic parts in a brand new and thrilling approach. A blow-up of the emblem cropped on the backside, advertisements vitality. The heraldry hints at Cristal’s wealthy previous, however clearly appears ahead when it’s utilized in overprint.

Taking inspiration from small-scale display screen printing, the colourful new colors and typographical parts work as graphic belongings, one playfully stacked one on high of the opposite. The visible identification feels recent and fashionable, however nonetheless matches the modest nature of the model. When it comes to pictures, we launched dynamic angles mixed with the colourful purple color to create an oversaturated seventies meals pictures vibe.

To specific Cristal’s different key attribute – the folks behind the model – we commissioned illustrations of the farmers, brewers and bartenders important to the whole beer brewing course of. Their tales are dropped at life on the packaging and the web site.

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