Branding
Wednesday January 13, 2021 By David Quintanilla
Cultural Appropriation Through Blanding: Where The Mahjong Line Went Wrong | Dieline


The Mahjong Line is a Dallas, Texas-based firm that began close to the top of 2020 with the aim of sharing their love of American mahjong. Sounds innocent sufficient, proper? Their web site options just a few totally different units of tiles with vibrant colours and cutesy illustrations—and positive, they’re round $400, however they’ll look fairly lovable in your City Outfitters espresso desk.

Oh, and did we point out the corporate was based by three white ladies? And that they meant to “refresh” the sport by stripping the tiles of the Chinese language characters which you’d historically discover on them?

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It’s one factor to refresh a model; it’s one other factor totally to refresh a facet of a tradition. Attempting to take action implies that making one thing extra up to date, maybe much more Instagrammable, and extra refined to a selected set of eyes will make it extra palatable to a Gen Z or millennial viewers. However what makes a tradition higher, and who will get to determine how traditions evolve?

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THE HISTORY OF MAHJONG

Mahjong is a tile-based sport that dates back to the early- to mid-1800s in China (throughout the Qing Dynasty). Tiles get categorized as Simples, Honors, and Bonus tiles and have photos of issues like bamboo or Chinese language characters, and so they all play roles within the mechanics of the sport. A bunch of (normally) 4 folks will collect and play at a desk, and mahjong remains to be performed and cherished at present by folks of all ages.

“I’ve been taking part in Mahjong since I used to be fourteen or fifteen,” stated Zipeng Zhu, founder and artistic director of Dazzle Studio. “It’s a highly regarded exercise for folks to do. Again dwelling, now we have these Mahjong rooms, and also you go there and simply sit there for not less than half of the day taking part in Mahjong. You eat and chat and catch up over the Mahjong desk.”

Mahjong has regional variations inside China, and it has additionally unfold to different elements of Asia (riichi mahjong is a Japanese model of the sport). And, sure, it’s proven up in Western international locations like america. Mahjong arrived across the Twenties and was especially popular among Jewish Americans. Conventional mahjong units have 144 tiles; American mahjong sets look the same but have eight additional Joker tiles and scorecards.

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DESIGNING FROM THE OUTSIDE IN

The Mahjong Line appeared to replace—or in their words, “refresh”—tile units for American Mahjong (which, no matter its identify, nonetheless has deep roots in conventional Mahjong). They used playful colours and created lovable tile designs for his or her line of customized luxurious Mahjong tiles and equipment. Their units are for the minimal design-loving gal who “loves an excellent Eames chair, the odor of espresso outlets, abnormally lengthy walks on crisp days and the heart beat of NYC,” or the cheeky gal who is commonly discovered “cruising on her bike with a flea-find stuffed within the basket, earbuds taking part in Blondie.”

Relatively than begin with the custom of Mahjong and use this data to design one thing new, The Mahjong Line took a super buyer avatar and created a set that will be palatable for this particular person. The “gal” who purchases this expensive set needs fairly little lightning bolts and swaying palm bushes on her Mahjong tiles—most definitely as a result of she hasn’t taken the time to be taught the significance of the unique illustrations that normally seem on Mahjong tiles. 

“What they lacked is an precise understanding of the essence of those playing cards,” Zipeng defined. “These playing cards appeared like this for a really particular purpose. What was actually upsetting have been those the place a few of our iconic letters have been swapped with some random objects. This simply missed the purpose. They don’t perceive something about this, however they one way or the other determined to remake it.”

The design for The Mahjong Line might have been used simply as simply for a plain previous deck of playing cards and even placed on a board for The Minimalist Gal’s Monopoly. It’s blanding, plain and easy—one thing that’s surprisingly characterless but additionally oh-so visually interesting in our Instagram feeds—however offered with a cultural appropriation twist. It’s a main instance of elements of one other tradition changing into cool solely as soon as white folks have deemed it so and of the convenience with which white of us can partake in features of different cultures with out dealing with a racist backlash.

A daily Mahjong tile set? Boring, lame! However as soon as it will get designed to seem like one thing straight out of Free Folks, then positive, your “gal” will play it.

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CULTURAL APPRECIATION VS. APPROPRIATION

The Mahjong Line prompted hurt whether or not they meant to or not. Zipeng added that it’s an additional painful blow to folks, contemplating Chinese language New 12 months is simply a month away. However how might the founders of The Mahjong Line have approached their work in a means that revered the tradition and the roots of Mahjong?

The reply isn’t that loopy—Zipeng says they may have consulted some Chinese language individuals who had an excellent understanding of the tradition. “Simply do the work,” he added. “Put in your analysis and research this factor you need to create.”

Had The Mahjong Line founders accomplished this, they might have undoubtedly discovered that placing a drawing of a whoopie cushion on a Mahjong tile might be seen as offensive. The founders have since apologized since they have been referred to as out on social media for his or her failure to acknowledge the sport’s heritage, however their “take” on American mahjong has actually spoiled any plans they may have had for being the Coachella tile sport of selection.

“I feel cultural appropriation could be very typically appreciation with out respect and understanding,” Zipeng added. 

“I’m not the kind of particular person saying, ‘No one ought to cook dinner Chinese language meals, and no person can do something Chinese language until you are Chinese language.’ That’s not true—tradition is supposed to be shared. However tradition is supposed to be shared beneath the rules of respect. In case you are not keen and open to understanding a tradition, then you definately don’t get to reinvent a factor that you just don’t even perceive.”



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