Branding
Friday February 19, 2021 By David Quintanilla
Culture POP Soda’s Branding Highlights Flavor And Function | Dieline


Probiotic sodas definitely have quite a bit going for them. They mixed the advantages of kombucha—fermented tea chock filled with probiotics—with the extra standard expertise from a fizzy, candy pop. You will discover stay microorganisms in these elixirs, and lots of imagine that these microbes promote intestine well being. 

Properly, now you’ll be able to throw one other model on the pile—Tradition POP Soda is a brand new practical beverage that mixes probiotics with refined and inventive twists to basic flavors.

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Culture POP Soda is available in flavors comparable to Orange Mango with chili lime, Watermelon with rosemary and lime, Ginger Lemon with turmeric, Pink Grapefruit with ginger and juniper, and Wild Berries with basil and lime. The brand new practical soda line enlisted inventive company Rook for branding, visible identification, and packaging.

Editorial photograph
Editorial photograph

The colour palette comes based mostly on the substances, and luscious depictions of the extra acquainted tastes are featured up entrance. American Typewriter is the first kind selection, lending a contact of nostalgia, which just like the illustrations, anchors the model to the much less unique and fewer novel. The probiotic options get referred to as out prominently alongside the highest entrance of the can, whereas onomatopoeic and ideophonic copy is splashed on the again, utilizing phrases comparable to fizzy, zesty, zingy, spicy, and gutsy to explain Tradition POP Soda.

Editorial photograph

Rook’s work makes the soda model enjoyable, playful, and approachable, hanging the appropriate steadiness between indulgence and wellness. It visually appears like basic, fruity sodas, but it surely’s completely different sufficient to speak that it’s not liquid sugar and has an adulting aptitude due to the probiotics.

The total vary is offered on-line immediately from DrinkCulturePop.com and choose shops within the Northeast.

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