Tea is a delicacy loved by quite a lot of cultures for quite a lot of causes. The standard Korean “Gyeongokgo”, for instance, is a holistic type of medication used traditionally to stop illness and construct immunity. This natural tea is what DARLCHA, a premium tea model, takes inspiration from.
Combining custom with modernity, AURG Studio got down to create a model identification that’s as profound because the number of tea flavors provided by the model. By together with pantones within the design options, the fashionable perspective DARLCHA goals to mix with custom, is emphasised. The cylindrical packaging additionally supplies a contemporary twist, whereas calling consideration to what seems to be minimalist, colourful, watercolor sketches of moon jars on every field. Every tea is coloration coded, represented by the colourful swatches offered and labeled.
DARLCHA is a premium tea model primarily based off of the Korean “Gyeongokgo” recipe. It supplies completely different choices relying on whether or not you care to arrange it within the morning, noon, or night, in an effort to go well with the fashionable life cycle. We intention to contribute to a wholesome beverage tradition with out caffeine.
Neat and restrained magnificence, purity, and steadiness are the values that DARLCHA considers crucial. DARLCHA’s drinks additionally maintain these values. Varied elements are harmoniously mixed to create a pure, refined, and deep style.
The aesthetics of Joseon, primarily based on Neo-Confucianism, emphasize interior magnificence. They pursue clear, pure, and restrained magnificence somewhat than being colourful.
The moon jar is among the most consultant white porcelain items of the Joseon Dynasty and undoubtedly represents pure and restrained magnificence. A conventional moon jar is made by connecting two lumps collectively. In the event you replicate on the moon jar’s design parts, you are feeling the steadiness between symmetry and asymmetry. In the identical means, we labored to method the restrained magnificence, purity, and steadiness of the moon jar from a contemporary perspective.
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