Declara’s packaging, designed by Yeraz Gokbas, encompasses a candy inexperienced field with a psychedelic sample on the within. This field was created with the brand new marketing campaign in thoughts and centered across the theme of a “picnic on the prairie.” This marketing campaign’s packaging is earthy in a superb means, enjoyable however not excessive, and chic but not uninteresting. The corporate realized that the packaging’s sample design was so efficient that it turned a key for the brand new assortment and was even featured on the items themselves. Speak about a whole circle of design.
Declara’s FW 2020 assortment titled “Psychedelic Emotions” featured clothes that mixed compelling print designs with pastel colours. The mission was to give you a inventive thought for the marketing campaign capturing, which was centered across the theme of a “picnic on the prairie”. The second half was designing new packaging and social media content material for the model. The psychedelic print design on the packaging additionally turned a staple for the brand new assortment and was featured on the items.
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